Fashion

Mara Hoffman Launches New Line Of Activewear

by Eliza Florendo

I'm pretty sure when I'm at the gym, I look like I picked my clothes up from the street, with my tattered, ripped tanks and soffe shorts from middle school. Slowly but surely, though, I've been saving up to spring for nicer, cuter workout attire because though I don't want to admit it, when I like my outfit, I work harder. With Mara Hoffman's new activewear line that she recently launched, I can definitely count on longer, harder, and more effective gym sessions.

Mara Hoffman is the queen of bright colors, bold, boho patterns, and of course, the caftan. She can basically pick up any piece of fabric and turn it into a goddess-desert-chic inspired look. I never thought I'd want to hang out in the desert, but she actually makes me want to. Her signature tribal prints are splayed through clothing, bathing suits, and accessories, and now, in activewear, too.

I'm not quite sure why this didn't happen sooner, but I'm just glad it's here. The new collection includes sports bras, cropped tops, long leggings, drop-crotch sweats, a sweat jumpsuit, yoga mats, shorts, and even a cape. Yes, a cape. Talk about luxe athleisurewear. Prices range from $108-$240.

Here's the most exciting part: actress Juliette Lewis stars in the video campaign. The "Natural Born Killers," "Whip It," and "From Dusk Till Dawn" star prances in the desert, rocking pieces from Mara Hoffman's new collection, amongst trippy images of nature. They probably couldn't have picked a better campaign star, as Juliette Lewis is literally the coolest gal out there. Ever hear of her punk band?

Check out some of our favorite pieces from the collection, below:

1. Racerbank Tank Top, $148

2. Sweatpant, $128

3. Embroidered Cape, $240

4. Cross-Back Sports Bra, $108

Images: Vimeo, Mara Hoffman