Forever 21 Targets Older Millennials And They're Using Celebrities To Do It
The store that stole our hearts with affordable crop tops and body con dresses is looking to grow up with its customers. Forever 21 is targeting older millennials by adding more sophisticated looks to its line-up. Although the brand will be changing up the fit of some of its clothing, there's no need to worry, because the fun-loving styles you know and love will be sticking around.
The company told Wall Street Journal, that they are looking to add "more forgiving fits and sophisticated looks" to the line-up which would bring an older crowd. The store attracts teens and early 20-somethings with their quirky graphic tees and leggy dresses, so the company sees selling more grown-up looks as a way to change the narrow demographic. Forever 21 could soon turn into a one-stop-shop for all of your outfit needs, no matter your age.
"We’ve been working hard to break down that barrier of age with our brand," Forever 21’s vice president of merchandising Linda Chang told WSJ. "Part of it has to do with overcoming the stigma of our name — Forever 21."
According to Racked, the company has also been sending clothes to more celebrities in order to increase their reach beyond the 21-and-under set. More and more stars have been seen hitting the streets in affordable finds from the brand. Here are just a few of the very best.
1. Diane Kruger
In head to toe Forever 21, Kruger made the $45 grid print outfit look high fashion.
2. Kendall Jenner
Jenner hit the airport in a $34.99 jumpsuit that looked cool-girl chic.
3. Mila Kunis
Kunis rocked the $22.90 midi skirt for a day out with husband Ashton Kutcher.
4. Taylor Swift
Looking pretty in lace, Taylor Swift wore the $19.99 lace top for her Keds photoshoot.
5. Kourtney Kardashian
Kardashian paired a $32.90 sheer lace-paneled kimono with a fabulous fringe Saint Laurent bag.
Although you might want to stay 21 forever, it's good to know this brand will still be friendly to your closet after your 22nd birthday.