SHE’S DONE IT AGAIN! A new TV spot for Coca-Cola — the one with the family get-togethers, the pizza, the buckets of ice cold sodas, the corn on the cobs, et cetera — features a song by a vocalist who just so happened to lend her pipes to another advertisement for the carbonated soft drink. (No, she wasn’t one of the teens singing “I’d Like To Teach the World to Sing (In Perfect Harmony)” in the iconic “Hilltop” television spot, but great guess, Don Draper!) Here’s a hint: the other ad made its commercial break debut in 2014. Here’s another hint: the artist appears on the hit jam “Rather Be" by Clean Bandit. Do you have your answer? Great! It’s time to check your work: The song in the family fun Coca-Cola ad is “Hold My Hand” by Jess Glynne. The track is on 2015’s I Cry When I Laugh, the English singer’s debut studio album.
When Glynne released the single back in January, my colleague Alex Kritselis described its sound thusly: “‘Hold My Hand’ is a joyous, shimmering house number with a modern pop sensibility (similar to ‘Rather Be’), and it's nothing short of astonishing.” I second that! "Hold My Hand" is about as delightful as an ice cold glass of Coke on a hot summer day (man, that sounds so good right now), and if you have not heard the song in its entirety, now is the time to change that.
(Welp, I'm craving Coca-Cola. The commercial did it. It got to me.)