10 Things You Probably Didn't Know About Social Media, Because There's Definitely A Best Time To Post That Instagram Photo — INFOGRAPHIC
So, most of you reading this are probably "tech literate." As in, you know how to use computers and iPhones and stuff. And you spend a lot of time on Instagram and Twitter. But despite your advanced skill level, I bet there are probably a few things you didn't know about social media. Just trust me on this one.
But hey, the good news is that this infographic from marketing agency Kryptonite Digital is on the job. Like, did you know that the best times to post varies on the kind of social media platform you're on? Because Kryptonite does. Friday, for example, is the best time for some Facebook updates if, like me, you get a weird and creepy sense of satisfaction based on how many people like your new status. Good to know.
Sunday, on the other hand, between 10 p.m. and 11 p.m. EST, is the best time to get some serious re-tweets on Twitter. But why is that? 50 percent of the population is in the Eastern Time Zone, and 80 percent is in the combined EST and Central Time Zones. And Sunday night, when we're all trying to avoid thinking about work and want to mindlessly scroll through people getting into fights over everything and nothing, is prime Twitter time. Right?
Another fun fact: Photos are prime engagement hubs on Facebook. 87 percent of Facebook interactions take place on photo posts, and 76 percent of Facebook page updates are photos. "Interactions," just to clarify, mean likes, comments and shares. For social media managers, likes are easier to gain, but shares are what they really chase after. And that makes sense: shares immediately increase the visibility of a post, so if you're looking to gain some social media popularity of your own, likes may boost your ego, but shares get your face "out there." Or whatever.
Check out the full infographic below for more social media tips and tricks: