Weekend Max Mara Joins Saluzzo Yarn for "Extremely Beautiful" Sustainable Fashion Line
Sustainable fashion has always been appealing in a "doing the right thing" sort of way, but it rarely manages to achieve that "It Girl must-have" type of appeal. That's why it's always so exciting when a luxury fashion brand decides to take the plunge into the world of sustainable fashion, even if the results are a little out of our price range.
Italian brand Max Mara is teaming up with Saluzzo Yarn for their Weekend Max Mara label, which is a line of chic, off-duty clothes sold at a more affordable price point than the primary Max Mara offerings. The clothes made in conjunction with Saluzzo Yarn look so stylish that it's hard to believe their origins: they're all made of plastic bottles.
Saluzzo Yarn has a system called "Newlife" that, Rumpelstiltskin-like, turns bottles into yarn. According to WWD, Saluzzo Yarn:
created its own directly controlled supply chain, including a company collecting plastic bottles in northern Italy and a factory converting the plastic into 100 percent recycled polyester through a mechanical process with low environmental impact.
The resulting clothes for Weekend Max Mara? There will be a trench coat, a pencil skirt, a t-shirt, and a collarless jacket, all printed with a jacquard houndstooth pattern that's either miniature or oversized.
The clothes will retail for $220-$700. Stefano Cochis, the CEO of Saluzzo Yarn, told WWD that the partnership shows how "it’s possible to develop fabrics that are not just sustainable but also extremely beautiful, marking a huge revolution for the eco-friendly industry." In fact, the clothes are so beautiful, it would be impossible to guess at their eco-friendly origins if you didn't already know — which is precisely what's so great about sustainable fashion that's done at this high-end level.
The line hits stores this month and will appear in 1,500 stores all around the world. These are worth saving for.