Target is notorious for its high-profile fashion collaborations, boasting partnerships with A-list designers like Phillip Lim, Prabal Gurung, and, most recently, Lilly Pulitzer. Now, they have got yet another exciting name to add to the list — Target has teamed up with Finnish brand, Marimekko, for one of the biggest collabs the brand has offered yet. So now that the countdown to the next big Target project has begun, there is only one question left — how much does Marimekko x Target cost? Fortunately, this designer line will not break the bank.
If you're not familiar with the Finnish label, they are known for their uniquely original prints, which have translated beautifully into their work with Target. The collaboration goes way beyond fashion, spanning across categories such as outdoor decor, furniture, and entertaining essentials in addition to apparel and accessories for women. If bold patterns and vivid colors are your thing, then you're totally going to fall in love with this line. With over 200 products in the range, there really is something for everyone.
According to a press release, most items in the collection will be under $50 — yes, you read that correctly. Not bad at all for some designer duds, huh?
The line doesn't launch until April 17th, but here are some photos of the collection to hold you over.
Monochromatic is super on-trend.
This is making me so excited for backyard barbecues.
Is it summer yet?
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Images: Target (3)