Spring collections are rolling out all over the place, but this one could be the biggest yet. Target has teamed up with Marimekko, a Finnish design house, to bring bold prints and tons of color to just about every summer item that you'll need. Not excited yet? The collaboration brings over 200 new products to the stores, so be prepared to spend even longer shopping through the aisles with your Starbucks in hand. So exactly what's in the Target x Marimekko collection? The real question is what isn't in it!
If you're looking for a sign to celebrate summer, then this is it. The 200 piece collection is designed around the contrast of harsh winters and eternal summers in Finland, where the sun doesn't set until almost midnight. Cue the bold patterns and bright colors of every single product. With everything from swimwear and pool accessories to bocce ball set, almost everything — except the paddle board — is under $50.
While the gorgeous table runners and outdoor teepees are the brightest of the bunch, what really catches my eye is the black and white boldly printed swimwear. Like all good Target collabs, the Marimekko Spring Collection is limited-edition, so you'll want to get you hands on them as soon as they come out on April 12.
If you love these bright and bold eatery, than just get ready to see the rest. Everything is all about play in this shockingly cheerful collection, from the parachutes to the beach bags.
I don't know about you, but all the beachwear is what's got me excited. Have you ever seen black and white print look so cheery before? I think not. Just imagine rolling up to the pool in those round shades and sophisticated sandals.
The fun prints don't stop at outerwear, either. Just look at how perfectly all those colors come together.
This collection has everything you'll need for a summer full of fun!