Amy Adams Had Nothing To Do With Valentino PR Stunt At Philip Seymour Hoffman’s Funeral

Valentino has screwed up majorly in an attempt to promote one of their bags. A publicist for the brand sent out photos of Amy Adams holding a Valentino bag at Philip Seymour Hoffman's funeral as a promotion for the company. The publicist, Upasna Khosla, sent the pictures to various journalists with the message, "We are pleased to announce Amy Adams carrying the Valentino Garavany Rockstud Duble bag from the Spring/Summer 2014 collection on Feb. 6 in New York." People who received the message expressed their disgust quickly on Twitter. One editor, Joel Pavelski of the New York Post, wrote, "Got a press release from Valentino bragging that Amy Adams carried his bag to Philip Seymour Hoffman's wake. Ugh."

Valentino has since apologized for the message. Mona Swanson, the vice-president of communications for Valentino USA released a statement saying,

We sincerely regret releasing a photo to the media of Amy Adams with a Valentino Bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our P.R. efforts.

Now, a rep for Amy Adams has responded to the news making it totally clear that Adams had absolutely nothing to do with any of this. "[Adams] is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is truly appalling."

It's impossible to know whether this was actually an accident by Valentino or if they just claimed it as such after being called out. Even if it was a mistake, a mistake like this shouldn't have happened in the first place. A publicist should know about the pictures he or she is using. That's a pretty key part of the job.

Image: Getty Images