Alicia Keys is determined to hit all the right notes when it comes to her career, and her latest move is a major indication of her efforts to remain at the top of her game. According to The Hollywood Reporter, Keys has partnered with Madonna's manager. After nearly four years under the guidance of Red Light Management, Guy Oseary and his business partner Ron Laffitte have now assumed the role of assisting Keys' AK Worldwide company with her "music, entrepreneurial and philanthropic endeavors."
This is a great move for Keys that could potentially have a huge positive impact on her career. Hearing about Keys signing her first beauty endorsement was exciting, but it also came as a shock considering she's been an internationally recognized artist for the duration of her music career. Hopefully, Keys' decision to partner with a new manager who currently counts Pharrell, One Direction, and U2 as clients can get the ball rolling on continuing to expand her brand even further.
For the past 10 years, Oseary's been crucial to helping Madonna maintain her winning streak, which can be attributed to Madonna using her widespread influence to venture beyond the stage with her own chain of gyms and two clothing lines, including one that she produced with her daughter Lourdes. She also authored a series of children's books. Combine all those efforts with her ability to constantly reinvent herself, and there's an obvious recipe for success.
That's certainly not to say that Keys has been slacking since she dropped Songs in A Minor in 2001. She has ignited and stoked her own fire with multi-platinum albums, shoe deals, starring movie roles and is currently hard at work on a sixth album. Clearly any suggestion that she's not working her ass off couldn't be further from the truth. But in enlisting the help of a tried-and-true management duo in Oseary and Laffitte, I'm looking forward to being in tune with a newer, fresher version of the R&B songstress.