Old Navy is throwing a party — and all forms of selfies are highly encouraged. To celebrate its 20th birthday, the marketing gurus behind Old Navy created a selfie machine, where a set of balloons actually re-creates an image on a giant board and displays it within 30 seconds. And you thought selfies were only for your #ootd on Instagram.
So how exactly does a machine that transforms childhood birthday decorations into a picture work? Tweet your photo and a birthday wish using #selfiebration. Images will be selected and turned into a giant balloon portrait. The machine uses 1,000 balloons and over five miles of wire to re-create two selfies per minute. It’s like a new version of modern art. Not a bad way for Old Navy to celebrate the big 2-0.
Want to see the selfie machine for yourself? Old Navy will be kicking off the celebration on Wednesday in Time’s Square in New York City and in the Hollywood & Highland Center in Los Angeles on Saturday. After all, selfies have pretty much dominated social media, so why not see the machine that takes it to the next level in person? Cake may or may not be included.
Selfies or not, Old Navy has made a comeback within the last few years. What was once the soccer-mom stepchild of the Gap family has turned into an inexpensive alternative for all of us J. Crew lovers. They’re not doing too shabby in their marketing department, either. They regularly have Instagram takeovers with bloggers to show off their #oldnavystyle. And the hilarious Amy Poehler commercials? Yes, please.
So happy birthday, Old Navy. We’ll take our selfie with a side of ice cream.