Look, I love Arcade Fire as much as the next person, but even I have to admit — they just morphed into a whole new type of hipster with this new music video. After releasing a bunch of clues in reference to it, the band has finally released their new song and music video "Reflektor," but not in the way that you'd expect — instead of simply being classed as a music video released via Vevo or YouTube or even Facebook, it's a visual experience of sorts from director Vincent Morriset that is as close to an acid trip as I'd imagine a music video can get.
Without spoiling too much, the video basically integrates the viewer's phone, laptop, or tablet into the experience, and even utilizes the viewer's webcam so they can see themselves in the video — thus, becoming the "reflektor." Also, if you click around and slide your mouse back and forth, it causes pretty cool special effects that, once again, are basically on acid.
The video itself depicts the journey of one woman between two different worlds, both equally trippy. I'm not going to lie, I had NO idea what was going on, but it was interesting in some ways anyway. And, as always, the music is excellent.
You can check out the video and song over at its own site, justareflektor.com.
