Lindsay Ellingson’s Makeup Line Is All About Multipurpose Products, And Who Better To Take Beauty Tips From Than A Victoria’s Secret Angel?
This may be as close to being as beautiful as a Victoria's Secret Angel as I'll ever get: blonde beauty Lindsay Ellingson is starting a makeup brand. Unfortunately, the products do not have magical powers that will give me the model's exact face and body, as far as I can tell. But Wander Beauty still looks pretty great, so I'll take it.
"I’m obsessed with makeup—all my friends call me 'The Walking Sephora,'" Ellingson told Lucky backstage at the Victoria's Secret Fashion Show last night.
When she met Harvard Business School graduate and business partner Divya Gugnani, Ellingson knew it was the right fit. "[She] used to work at QVC and we collaborated together on the colors and the formulations. We make such a good team — we’re a dynamic duo," she told the magazine.
The line will launch on QVC in April 2014, and it focuses on versatile and multipurpose products that get the job done well and quickly. "Our launch product is this dual stick," said Ellingson. "One side is this creamy blush and on the other side is a highlighter. It’s not chalky at all — it’s so beautiful and you can put it anywhere: your lips, your eyes, your cheekbones." I'm all about efficiency when it comes to my beauty routine, so I'm looking forward to seeing the other products when the line's officially released.
Check out a few of the glam items: