Is That Katie Couric Internet Clip Real? Her Super Bowl Commercial Is A Hilarious Throwback — VIDEO
Speaking as someone who tunes into the Super Bowl more for the commercials than really anything else, let me just come right out and say that Katie Couric and Bryant Gumbel's BMW ad is by far one of my favorites that I've stumbled across this season. The clip features the two former Today hosts in a 1994 flashback reel, where they hysterically struggle to understand the overall concept of this new thing called "the internet." Because, that's right, folks, we weren't always living in such a tech savvy world (though I doubt I'm ever fully going to understand The Cloud, no matter how much time goes by). So to see Couric and Gumbel struggle with something as simple as the @ sign really helps to ring true just how far we've come in the digital world.
The clip then flashes forward to 21 years later in the present day, where the dynamic duo are once again adorably stumped by another advancement in technology: BMW's new electric i3 hatchback, thus making this 60-second clip come full circle. But was that actually real footage shown from 1994? It certainly was! In fact, that particular segment stirred up quite a bit of controversy back in 2011 when a staffer for NBC got fired for leaking the footage since it apparently showed the hosts in an "embarrassing" light. But it seems time really does heal all wounds and thanks to the NBC's collaboration with BMW, the network has finally managed to see the humor in it after all.
Personally, I don't find the clip embarrassing in the slightest. If anything, I find myself loving Couric and Gumbel even more because of it. Check out the complete promo below and get in touch with your inner 1994 self:
Images: YouTube [screen grab]