'Once Upon a Time in Wonderland' Promo Hilariously Interrupts Ginnifer Goodwin

ABC really wants you all to pay attention to their new series, Once Upon a Time in Wonderland, which is premiering in just a few days. Like, really, really. So much so that they've adopted some pretty...interesting techniques to advertise it, or just to get people's attention, if anything. They did last night, anyway, when they aired one of those little moving promos during a new episode of Once Upon a Time — you know, the ones that pop up at the bottom of the screen — during a scene featuring star Ginnifer Goodwin.

It's hard to explain this one without devolving into a fit of laughter that makes it impossible for me to even continue typing this post out, but I'll do the best I can: The little moving promo featured a really mischievous little rabbit who wants you all to pay close attention to...well, just watch. Seriously, it's right down there, just click play and you'll see what I mean. This is all made even better by the fact that the pop up appears and does that just as Goodwin says the line, "you're searching for something powerful enough to vanquish the queen."

Never underestimate THE POWER.

Anyway, this wins the Internet for today. Enjoy.

Video: russfrushtick/Instagram