In honor of Earth Month (and Earth Day) Kristen Bell and Neutrogena Naturals have teamed up with The Nature Conservancy to encourage people to conserve water. The #WipeForWater campaign is pushing for consumers to stop washing their faces with water. Yeah, you read that right.
Bell and Neutrogena Naturals want consumers to try to go a week without using water to wash their faces—and use cleansing towelettes instead—specifically, the Neutrogena Naturals Purifying Makeup Remover Cleansing Towelettes. By switching from traditional face washing to the cleansing wipes, consumers can save up to five gallons of water each day.
Bell kicks off the #WipeForWater campaign with a video pledging that she will not wash her face with water for seven days and invites consumers to do the same. For each person who signs the pledge on WipeForWater.com, Neutrogena Naturals will donate $1 to The Nature Conservancy (up to $50,000) to support water conservation.
I'm a little nervous about the idea of not washing my face for an entire week and am not sure I am brave enough for this challenge, but with California undergoing a major drought and the rest of the world's water supply at risk, I'm thinking it's the least I can do.
Check out the campaign video below and don't forget to sign the petition over at WipeForWater.com.