Jeremy Scott shows us that fashion doesn't have to be so serious all the time with McDonalds, Barbie, and Spongebob all taking center stage in his past collections. Jeremy Scott of Moschino will be presenting a runway show featuring men's fashion in Italy at Pitti Uomo for the first time since Scott took the title of creative director.
Pitti Uomo is a tradeshow that happens bi-annually in Florence, Italy, once in the summer, and once in the winter. The tradeshow features menswear collections, and according to Haute Living, each season, one brand is chosen to highlight menswear, and another to focus on womenswear. Hood by Air for men was in the forefront and appeared as Pitti Uomo's guest designer this past January. Marni also served as the menswear guest designer.
According to Complex, Pitti Immagine's CEO Raffaello Napoleone said, "There is also lots of originality in his work – he seems to have a sort of special-sensor focused on our times – in the way he combines fabrics and materials, especially the finest types, because his designs are luxurious. And that is the reason behind our invitation."
This is a clear sign of the recent surge of menswear, with the CFDA's announcement in February of a New York Fashion Week specifically for men. And choosing Scott as the guest designer will definitely add more progressive designs and thinking to menswear.
Representing for the women will be Thomas Tait, who is a winner of the LVMH prize. With Tait's precise tailoring and meticulous designs, this will make for a collection that you certainly can't miss. Together, the two will make up the guests of Pitti Uomo 88, which will occur on June 16-19 2015.