H&M Beauty Launches This Fall, Will Include 700 Affordable Products From Makeup To Body Care

Your favorite affordable fashion giant just got a little bit more beautiful — about 700 times more beautiful, to be exact. That's right, H&M's beauty line is on its way, and it will include a whopping 700 makeup products.

Hitting over 900 stores and HM.com this fall, H&M Beauty promises to be everything you'd expect from a cosmetics line by the Swedish mega retailer colorful, fashion-forward, fun, and affordable. Even better than that, it's all inclusive. H&M Beauty will encompass tons of luxe makeup, of course, but also hair care products, beauty tools, and body care — all in the prettiest of packaging and all priced at a totally reasonable $2.99-$24.99.

"We are very pleased to develop cosmetics at H&M. This is an opportunity to be inventive, creative and have fun with fashion and colors,” said Sara Wallander, H&M Beauty’s concept designer, in a recent press release. But still, at the end of the day, H&M at its core is still about playing with today's trends in order to cultivate your own personal style. And it's no different when it comes to beauty.

"There will be new, dedicated beauty areas within the stores to help customers experiment with trends and develop a look that’s all their own." With some eco-friendly sustainable products courtesy of Ecocert and limited edition seasonal collections, H&M cosmetics offerings are bound to be the perfect fit for everyone. There has never been a better time to be an H&M fan!

To tide yourselves over until the big reveal, check out the makeup transformations these beauty vloggers created with the limited offerings already available in H&M stores now. It's kind of amazing what you can do with 10 bucks and a handy makeup brush.

Maria Jernov on YouTube

Images: H&M