Chanel Releases the 'Boy.Friend' Watch, Following Our Favorite Trend of Borrowing From the Boys

In this week's edition of beautiful things I can't afford, we look at Chanel's new Boy.Friend watch, which is set to hit stores in September. This is the first time since 2000 that Chanel is releasing a new piece of time-telling arm candy, and it looks pretty damn fancy.

What made Coco Chanel's style so impeccable was her penchant for taking styles and silhouettes from menswear pieces. Think: the ubiquitous Boy handbag. The handbag and the watch both are inspired by and include the name "boy," as they "evoke" Arthur Boy Capel, Coco's lover and English polo player, according to WWD.

With the hashtag #meetmyboyfriend on Instagram, the French brand unveiled their new watch. The Boy.Friend comes in two sizes: the large, which is 34.6 mm by 26.7 mm, and the extra large, which measures 37 mm by 28.6 mm. Also, there are six different versions of the watch, with "18-carat beige gold, with our without diamonds, or in 18-carat white gold set with diamonds," according to WWD. All come with a black leather alligator strap and a diamond-set buckle for the jeweled styles.

According to WWD, "the smaller timepieces are quartz models and feature a date window at the 6 o’clock position, while the larger versions come with manual-winding mechanical movements and a small seconds dial at 6 o’clock." And if they sound luxurious, that's because they are. The watches all retail from $12,500 to $27,000.

If you can afford an investment like this, it's a beautiful watch that will stay classic and beautiful for years to come.

Images: @WWD/Twitter