DSquared2 Is Releasing A New Perfume For Women, And This Time, It's Coming Sans Male Counterpart
Dean and Dan Caten described Dsquared2's fall 2014 woman as "crazy." Crazy for fashion, that is. This depiction of a woman who's "mad in a weird way" equally fits the woman of Dsquared2's new perfume called "Want." Released for the first time without a masculine counterpart, this new fragrance will hit shelves in October.
Dan Caten, co-founder of Dsquared2, said, “It’s hers. It has nothing to do with a men’s fragrance, like we’ve done in the past; she wanted her own fragrance, and she’s getting it…She’s not like a submissive, subjugated woman. She’s got balls,” according to WWD. Sounds like a woman you definitely don't want to mess with!
Dean and Dan note that not every woman is a feminine girly-girl, and that they aimed for something different. The fragrance is created by Aurélien Guichard of Givaudan and starts "with top notes of mandarin, ginger and pink pepper, and follows with a heart of damask rose, heliotrope and neroli, over a warm drydown of Madagascar vanilla, with an absolute vanilla accord and notes of violet wood," according to WWD.
The perfume will be available in Europe, the Middle East, and Russia in the fall, while Latin America and Asia will meet the fragrance sometime in the first half of next year, says Axel Martinez, who is the general manager of Angelini Beauty (who owns ITF, Dsquared2’s licensing partner). Want comes in three sizes: 30 ml., 50 ml., and 100 ml., for around $55, $73, and $96, respectively. Body wash, lotion, and deodorant will also accompany the perfume.
“Our girl has always been a confident girl,” Dean told WWD. If you've got balls that big, how can you not be?