Demi Lovato Posted Another #NoMakeupMonday Selfie

The celeb makeup-free selfies just keep rolling across our Instagram feeds, and I cannot get over just how beautiful these women are, whether or not they doll themselves up. Demi Lovato posted a #nomakeupmonday selfie yesterday, looking flawless as usual and clearly not phased by any such case of the Mondays. This is not the first time we’ve seen Lovato give her makeup routine a rest, but this could very well be one of my favorites. All right, let’s get real — they all are pretty fantastic.

Captioning her photo “#NMN #NoMakeupMonday,” Lovato also makes it a point to reference her skincare line Devonne by Demi, possibly accrediting her custom formulas for her all-natural, glowing skin. If ever there were a genius marketing strategy, Lovato’s found it.

While I am sure her photos definitely boost sales, the star always makes sure to encourage fans to share their own #nomakeupmonday selfies, and I would find it hard to believe that Lovato posts her makeup-less selfies with the intention of only promoting her namesake line.

Lovato has always been an advocate for self love, having opened up to her fans and the general public regarding her personal struggles to accept herself, coming into her own through depression, eating disorders, and bipolar disorder. She's pretty much known for being completely, as Tyra Banks would say, "raw and real."

Check out nine other times Lovato inspired us to go makeup-free with her weekly #nomakeupmonday selfies.

1. All the Freckles

2. Motivation Monday

3. Working Hard or Hardly Working

4. Makeup-Less in Malaysia

5. Who Needs Makeup When You Have Puppies?

6. Too Busy for Makeup

7. Bare-faced for Beach Days

8. Send Me Your Face Nudes

9. A Natural Beauty

This my friends, is natural beauty.