Microsoft Creates Anti-Google Apparel Line. Google Doesn't Really Care.

Microsoft is really heating up the tech war with that new line of anti-Google paraphernalia it just launched, called none other than "Scroogled." If you ever hated Google with a fiery, burning passion, remember to slip Microsoft a thank-you note. Now, you can hate on Google by wearing anti-Google mugs, caps, and t-shirts, because there's no better way to show your hate than with nerd wear.

And what exactly did Google have to say? Did it spiral into a Twitter war with Microsoft à la Ashton Kutcher and Walmart? Did it declare war via Fox News à la Liz Cheney? No and no. Google replied with a one-liner that basically translates into "We don't care."

This is what they told Slate's Will Oremus: "Microsoft's latest venture comes as no surprise; competition in the wearables space is really heating up."

Well, then. That's settled.

We're not really surprised at the reaction. Google is on a path to world domination: they've been putting out incredible slick Google Glasses one after the other, claim more than 80 percent of the global smartphone market with their Android line, and recently created a patent for an electronic "skin tattoo." On the other hand, Microsoft's Steve Ballmer won't even talk about the company's "wearable computers." Let's not count our chickens before they hatch, but it's safe to say that Google is #winning.

Microsoft's move came off as a little "desperate" to some.

Others had a good laugh.

Apparently some techies are buying Microsoft's products ironically.

Who knows, Microsoft's stunt might end up helping them after all. Gizmodo has asked readers to create an even more epic anti-Google products, and we're sure all of those Google haters will certainly be all up in this.

In the meantime, visit the Scroogled homepage — it'll be a delight, we promise.

Images: welshguate/Tumblr, microsoftstore.com