The CFDA Debuted A New Logo For New York Fashion Week To Support New Design Talent
Designers aren't the only ones busy getting ready for New York Fashion Week. According to FashionTimes, the Council of Fashion Designers of America debuted a new logo for New York Fashion Week, and it's pretty dang awesome. The CFDA hopes the new logo will serve as a way to unite all participants in NYFW and show support for smaller venues and independent shows.
The council reached out to brand strategy and innovation agency Redscout to help design a logo and launch campaign, and even the mayor is excited about all of it. Mayor Bill de Blasio explained, "CFDA's new campaign will further strengthen New York Fashion Week's global impact — providing an inclusive brand for all to use throughout the week. The fashion industry is more vital than ever when it comes to our city's economic future — employing 180,000 people and generating $2 billion a year in tax revenue. That's why we've tripled our investment to support and elevate the manufacturers, designers, and students here in New York who make this industry and this city so great,"
Fashionista spilled the deets on the logo itself. Apparently Redscout was inspired by the New York City flag for the logo, opting for orange and blue colors. The splits in lettering represent garment stitches as well as the iconic grid design of Manhattan's streets. I'm loving the detail work and thought they put into this, and the bigger motive behind it to support up-and-coming designers.
Do you dig the new logo?
Image Credit: WWD/Twitter