Facebook Announces New Shopping Platform, Because Buying Shoes While Browsing Social Media Is What Every Woman Needs


In case buying every cute romper and mason jar you see on Pinterest wasn't enough, Facebook recently announced plans for its own integrated shopping platform. The multitasking social media user is becoming very efficient with his or her Internet use nowadays — from shopping via Twitter to transferring money via Facebook messanger, there is really no reason for us to leave our houses anymore.

The new platform is already in the test phases with a few businesses. It will run through Facebook pages and function as an e-commerce shop would. The buyer will be able to purchase a company's products via their Facebook page and complete the transaction all within the Facebook interface. If most companies with a Facebook page adopt the new feature, they will essentially be housing a second e-commerce site seperate from that of their actual website.

A user will no longer have to click a link to get to the product they want to buy — perhaps making some people even more compelled to impulsively buy something that catches their eye. Facebook previously implemented a buy button for certain products (similar to Pinterest and Twitter's features), but this new platform will streamline the process by turning a business's Facebook page into an additional online shop, as opposed to buying product by product.

“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page,” Facebook product marketing manager Emma Rodgers told BuzzFeed.

With all of the changes in social media recently, one thing can be sure about this recent Facebook development: If the Sephora Facebook page implements this feature, I'm done for.

Images: Twitter/Marketingland (1); Giphy (1)