Irma Elezovic
Bustle's Branded Beauty Editor

Latest Articles

Easy Bold Lip Trends To Try This Summer

If you're one of those people who feels like bright lip colors just don't suit you right, we're here to prove you wrong. A traffic-stopping shade is actually the easiest and best way to update your lo...
By Irma Elezovic

4 Makeup Brushes You Need & How To Use Them

If you take one look inside my makeup bag you'll see at least three concealers, two bronzers, five lipsticks, and more eyeliners than I'd like to admit. Yet when it comes down to the makeup brush depa...
By Irma Elezovic

Which Hairstyle Should You Rock This Season?

By Irma Elezovic & Allison Gore

4 Products For An All-Matte Look For Summer

Summer tends to bring out the best and worst in me. Although my mood is better (along with my social life), my skin has other plans. There's always this shiny spot on my forehead that seems to emit it...
By Irma Elezovic

3 Highlighters That You Need To Try This Summer

I used to think that the secret to faking a healthy glow was a whole compact of bronzer. But it's not bronzer that you need — it's highlighter. Seriously, a pop of shimmer beaming along your cheekbone...
By Irma Elezovic

A High-End 'Candysmith' On Why You Should Eat…

When I went through my first major breakup, my best friend showed up at my apartment with everything necessary to heal a broken heart: wine, chick flicks, and grown-up candy that offered hilarious wor...
By Irma Elezovic

How To Find The Perfect Foundation Shade, Once &…

Picking out an outfit for a first date. Deciding between two great apartments. Choosing the right nail color. These are all dilemmas we've faced at one point or another. But for the makeup-obsessed, f...
By Irma Elezovic

7 Beauty Go-Tos That We Live For

For me, makeup is nearly as important as my contacts. I don't need it to see, but I pretty much don't leave the house without it. It has always been a great confidence-booster for me, a vehicle for se...
By Irma Elezovic

Why We'll Never Stop Wearing 'Too Much Makeup'

There are two types of people in this world: those who tend to wear makeup as an afterthought, and those who love nothing more than wearing a full face. I fall into the latter category. In fact, I lov...
By Irma Elezovic

How To Make Your Morning Easier

Waking up in the morning is without a doubt the least favorite part of my day. I'm a night owl, an evening-type of person, an individual who gets a wave of energy at midnight and decides it's a good t...
By Irma Elezovic

Finding The Right Lipstick

Some may say diamonds are a girl's best friend, but I'd have to say lipstick is mine. No matter how I feel, or how tired and disheveled I look, I know that a swipe of the right lipstick will give me t...
By Irma Elezovic

How To Make An All-American PB&J — VIDEO

Who doesn't love a good PB&J sandwich? If you ask me, I'd say it's one of the finest pairs in the history of all food pairings. The best part is that there is no wrong way to make a peanut butter ...
By Irma Elezovic

Athletes From Team USA On What Inspires Them

Every pro athlete has a story to tell about their journey to success. For some, this starts with raw, natural talent in a specific sport. But talent only goes so far, which is why you so often hear ab...
By Irma Elezovic

4 Ways To Add Sparkle To Your Braided Looks

I've always admired my friends who were gutsy enough to get a tattoo. I've been itching to get one for more years than I can count. Embarrassingly, I know exactly which quote, font, and color I'd get,...
By Irma Elezovic

10 Gift Ideas For The Sporty Couple

You've probably seen them on your Instagram feed: the awe-inspiring, superhuman, super-fit couple. Somehow, they've learned how to balance trendiness with treadmills and selfies with spin class. Their...
By Irma Elezovic

Master The Classic Notting Hill London Look

In many ways, "posh" and "London" are essentially synonymous. Think: Victorian townhouses, secluded gardens, and high-end shopping. When you picture the most luxurious neighborhoods, it's easy to imag...
By Irma Elezovic

3 Easy Updos To Try Right Now

I'll be honest: Updos aren't really my thing. While I'd love to rock a braided topknot or an impeccable French twist, the thought of attempting one seriously intimidates me. For this reason, I tend to...
By Irma Elezovic

How To Get This Edgy London Look

When you think of London, a few things probably come to mind: the royal family, the notoriously gray weather, and the famous tourist attractions. But if you're traveling there, you shouldn't overlook ...
By Irma Elezovic

Moms Do Their Daughters' Makeup

Most of us truly believe that "mothers know best." And for the past quarter century of my life, my mom has been correct on more than one occasion — especially about the slew of bad guys I dated in hig...
By Irma Elezovic

Spring's Most Instagrammable Beauty Products

Remember the days you'd buy your favorite eyeshadow palette and stow it away in your makeup drawer for no one to see? Me neither. As a beauty fanatic — and a millennial — the first thing that comes to...
By Irma Elezovic

9 Ways To Use Coconut Oil

What smells amazing, has a thousand uses, and is completely edible? You guessed it — coconut oil. These days, so many beauty products claim to be cure-alls, yet this kitchen cabinet staple is the only...
By Irma Elezovic

The Correct Way To Apply Makeup

As a beauty junkie, I have the rules to layering my skin care products down to a science. You always start with the lightest formulas (those are your serums), wait a few minutes before applying your v...
By Irma Elezovic

3 Ways To Switch Up Your Hair Routine

I'm always looking for ways to spice things up, whether it's the color of my lipstick, my workout routine, or my love life. But when it comes down to my hair, it's always a no-go. I haven't cut off mo...
By Irma Elezovic

The 3 NYC Spots That Inspire My Personal Style

I think what I love the most about New York City is the fact that people flock here from all over the world with different backgrounds and experiences, and still have one thing in common — a serious w...
By Irma Elezovic

6 Ways To Simplify Your Morning Routine

There are two types of people in this world: happy morning people and those who have a love-hate (but mainly hate) relationship with their snooze button. If you fall in the latter category, your morni...
By Irma Elezovic

Find The Right Foundation Shade For Your Skin Tone

Finding the right foundation shade is a lot like finding true love. It's either a hit or a miss — and a lot of times, you miss. You try to make an educated choice, but one day you look in the mirror ...
By Irma Elezovic

3 Real Women Tackle Their Skin Woes

Unless you're an actually perfect human, you're likely struggling with some type of skin concern. Whether you're dealing with acne scars, dullness, dark circles, or redness, a clear, bright complexion...
By Irma Elezovic