I Couldn't Find A Beauty Campaign With Plus Size Models, So I Made One Myself

In the fall of 2015, I visited relatives in my hometown, a small suburb of New Jersey. There isn't much to do there, apart from dining at Applebee's or hitting the mall. As a plus size woman, cruising through a shopping mall is a mixed bag. Certain d…
By Marie Southard Ospina

This 30-Shade Foundation Line Is Called Cake Mix — But Don't Worry, It Won't Make You Cakey

The brand that brought you Lip Whips and ice-cream themed So Icy Highlighters is at it again. Beauty Bakerie's Cake Mix Foundation is the latest on the menu of sweet treats. The product is a must-have ingredient for any makeup look, and there's only …
By Kali Borovic

This Lipstick Was Made Especially For Taurus, But All Star Signs Will Love The Shade

Another month, another sign to celebrate. Bite Beauty's Taurus Lipstick is here, and it's a shade that any sign will love. It's the fourth color in the brand's Astrology Collection and the one you've likely been waiting for. Get your wallets ready, b…
By Kali Borovic

This Is The One '90s Beauty Look Nicole Richie Would Never Try Again

Fashion has always come easy for Nicole Richie. Before she became the big style icon she is today, with the big fashion brands eager to lend her clothes, she says that she made her own dress for prom. Richie also considers herself a pro when it comes…
By Sara Tan
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We Transformed 5 People Into Their Most Extra Selves

Makeup is all about enhancing your favorite qualities and looking like the best version of you. For some people, that can involve full, feathery brows and bold lips. For others, it can mean going all out with sculpted cheekbones, out-to-there winged …
By Deanna Pai

The Lemonade-Scented Palette EVERYONE Has Been Waiting For Is Finally Out

If you are a makeup enthusiast who is thirsty for color, especially on your eyelids, this palette will quench said thirst. Maybelline's Lemonade Craze Eyeshadow Palette is finally available to purchase. The 12-pan palette features matte and shimmery …
By Amy Sciarretto

A Major Beauty Brand Is Featuring A Black Muslim Model In A Campaign & The Shots Are Gorgeous

More and more beauty brands are beginning to listen to their customers by expanding their collections and campaigns to include a wide variety of people and skin tones. But one brand in particular is taking inclusion to a new level. Lip Bar featured a…
By Marlen Komar

Braided Rose Hairstyles Are Trending & They're So Instagrammable

As it heats up outdoors, spring finally feels like a reality. A glorious trending 'do that seems to celebrate the birds chirping and flowers blooming, braided rose hairstyles are making their rounds across the web. Instagram is home to some of the m…
By Summer Arlexis

Dr. Pimple Popper's New Body Acne Line Is Here, So You Can Avoid Actually Having To Be Her Patient

You know those videos that show all the big, gnarly zits being popped? Well, there's now a foolproof way to not end up in them. Dr. Sandra Lee, aka Dr. Pimple Popper, created her own skincare line, so you can treat your body acne right at home. The l…
By Kali Borovic

I Did A Full Face Of Makeup With $1 Products & The Results Shocked Me

Finding a way to save money while shopping for makeup is something that all of us can agree is pretty wonderful. However, when it comes to coating your face in product, sometimes the dirt cheap products can cause some hesitation. [While I'm all for a…
By Olivia Muenter
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How To Get Your Healthiest, Softest Hair Yet

Hair has the endurance of your average marathoner. Just consider how much stress we put it through on a regular basis, from wrangling it with a straightening iron, to blow-drying it at the highest heat possible, to washing it with harsh shampoos that…
By Deanna Pai
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6 Head-To-Toe Gentle Cleansing Tips

Spring is (hopefully) en route, which means you're probably coming to the annual realization that you can no longer hide beneath your cute beanie or giant sweater. As soon as the puffy coats go into retirement, skin and hair get their time in the sun…
By Deanna Pai

Kim K Just Announced A New Beauty Product That’s Totally Unexpected

KKW Beauty is crushing it. The Kim Kardashian crafted line seems to be throwing new products around like candy during Halloween, and it's been a great 2018 for her fans. Now, there's a new product on the horizon. KKW Beauty cream shadow sticks are co…
By Shea Simmons

Sephora Is Having A Huge Sale, Including Lipsticks For $10 & Urban Decay Palettes For $16

One of the biggest beauty sales of the year has arrived, and it's a doozy for makeup fans. If you're one of them, you need to know how to shop it. Sephora's Spring 2018 Beauty Insider sale promo codes are integral to getting your deal. As in, you act…
By Shea Simmons

This New Sheet Mask Is So Transparent You Can't Even Tell You're Wearing One

Sheet masks come many colors, formulas, and styles. Even the packaging factors in, featuring cute animals or kitschy graphics. Some face masks are made of lace. Others are rubberized. This skin care trend is totally Instagrammable and has created suc…
By Amy Sciarretto

CVS Will Use COMPLETELY Unretouched Images In Its New Beauty Campaign

For a long time, the beauty industry has utilized photo editing techniques and processes that often promote unattainable and unrelatable standards for women. Such campaign imagery is misleading, since it suggests further product efficacy and addition…
By Amy Sciarretto

Kylie Jenner Finally Revealed Her Collab With Kourtney & It Will Knock You To The Floor

What a kollab! The Kylie Cosmetics Kourt Collection has a launch date. The makeup range designed by sisters Kylie Jenner and Kourtney Kardashian — who are Kris Jenner's eldest and youngest daughters and basically her bookends — will arrive on Tuesday…
By Amy Sciarretto

Here's What Makeup Artists Are Buying At The HUGE Sephora Sale Happening Right Now

It's the most wonderful time of the year! And no, we're not talking about Christmas. Makeup and skin care junkies know that Sephora's Spring 2018 Beauty Insider sale is happening right now, which means Rouge, VIB, and Beauty Insider shoppers can stoc…
By Sara Tan

Kim Kardashian Uses Her Concealers In A Super Strange Way & You'll Want To Try The Hack

Concealer is one of those work horse products that's inside of everyone's makeup bags — it doesn't just have one use. It might have originally been created to spot treat certain areas that foundation wasn't able to buff away, but it has evolved into …
By Marlen Komar

This Rose Gold Razor Completely Changed The Way I See Shaving

Of all the steps in a beauty routine, shaving my legs has always been my least favorite. It's expensive, mildly terrifying, and a pain to keep up with. I've tried everything from testing different brands to avoiding it once and for all, but there's o…
By Kali Borovic

Nose Art Is Taking Over Instagram, So Say Bye-Bye To The Wacky Brow Trend

Another day, another quirky makeup look spreading like wildfire throughout the beauty community. This time, schnozes are getting a makeover because nose art on Instagram is the next beauty trend gaining momentum, as spotted by Allure. Just about eve…
By Summer Arlexis