This Brand Created A True Neon Lipstick & You Need To See It Under A Blacklight Immediately

Hold onto your makeup bags, because spring is about to be brighter and bolder than ever. Inc.redible Cosmetics' Neon Lip Paint is here, and the glow you get is seriously incredible. It's not just the shades that pop, either. Each color actually looks…
By Kali Borovic

This Millennial Pink Skin Care Product Has A 11,000 Person Waitlist & It Hasn't Even Launched Yet

The Australian-based skincare brand Sand & Sky created an exfoliator as their second product ever, and people are excited to say the least. The Flash Perfection Exfoliator Treatment already has an 11,000 person waiting list and it isn't even out yet.…
By Kali Borovic

We Asked 305 Women To Tell Us About All The Ways They "Fake" Their Appearance

If things keep moving the way they have been, 2018 is going to be the best year yet for beauty, both for the product industry and for the people who love those products. Although beauty standards certainly still exist, the world feels a bit more acce…
By Kara McGrath

These New Blushes Are The Most Affordable Palettes You'll Buy All Spring

Sure, you've heard of the major affordable brands from the drugstore. You probably have some Maybelline, L'Oreal, or Milani in your everyday routine, but one affordable, online brand is giving you the perfect spring flush. Morphe's new blush palettes…
By Shea Simmons

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This Millennial Pink Skin Care Product Has A 11,000 Person Waitlist & It Hasn't Even Launched Yet

The Australian-based skincare brand Sand & Sky created an exfoliator as their second product ever, and people are excited to say the least. The Flash Perfection Exfoliator Treatment already has an 11,000 person waiting list and it isn't even out yet.…
By Kali Borovic

Fenty Body Lava Is Now Sold In A Bundle & You Need To See Everything That Comes With It

Sun's out, glow's out, right? Warmer weather is pretty much synonymous with glowing skin, and from pressed powders to liquid glows, there's a lot of ways to get your body shining. For this summer, though, Fenty Beauty's Body Lava seems to be at the t…
By Shea Simmons

Your Complete Guide To Wig Types, Courtesy Of Naomi Campbell's Hair Stylist

Wigs, lace fronts, closures, 360s, weaves, U-parts, vixen weaves, tape, glue, sew-ins, clips, bundles, wefts — OH MY. This is just the basic vocabulary associated with the various types of hair extensions. Feeling overwhelmed? Well, buckle up, becaus…
By Gabrielle Prescod

Here's Exactly When KKW Concealer Will Be Restocked — And It's Soon, So Get Ready

Does Kim Kardashian West sleep? If you're a fan of her eponymous makeup brand, you may think she's got an intravenous supply of caffeine. Since March 2018, not only has she launched a collaboration with her longtime makeup artist Mario Dedivanovic, b…
By Shea Simmons

Lush Is Launching 15 Brand New Products For Mother’s Day, But You’ll Probably Want Them For Yourself

Leave it to Lush to take a holiday like Mother's Day, which celebrates strong women, and make it even better. And we're not just talking about the skin-pampering, body-loving, and sense-stimulating products that comprise the new Lush Mother's Day 201…
By Amy Sciarretto

How Sunday Riley's New Foundation Will Make You An Influencer, According To Sunday Riley Herself

Introducing a new foundation to an already saturated market definitely presents a challenge. One scroll through the Sephora homepage shows just how many there are to choose from, and often, it's a matter of choosing between not just shade, but level …
By Kali Borovic

This Fragrance Brand Now Makes Lip Balms And The Scents Are Seriously Amazing

Scentbird — it's not just a perfume discovery platform. The brand is expanding beyond scents. The monthly fragrance subscription service has mastered the art of scenting, namely the personal fragrance, and is ready to conquer lips. Scentbird Melting …
By Amy Sciarretto

This Affordable AF Drugstore Brand Is Launching Sheet Masks & You’re Going To Want Them All

And so the sheet mask craze continues. Whether it's for banishing blemishes, minimizing pores, or controlling shine, the internet's obsession with using sheet masks is going strong. Hopping onto the skincare bandwagon, e.l.f. is launching new sheet m…
By Summer Arlexis

This Is What It’s Like Getting A "Meditation Manicure"

Can I confess something to you? I have a love/hate relationship with nail salons. I love the fresh, crisp look of a new mani, but usually dread the awkward small talk exchanged with my manicurist as we try to entertain each other for an hour. (Is tha…
By Erika Abdelatif

Puma Is Releasing Shoes To Match Your Favorite MAC Lipstick Shades

When the fashion and beauty worlds collide, magic happens. The latest Puma and Mac collection is proof. The two brands teamed up to create a Puma shoe collection based on the bestselling MAC lipstick shades. So you can, quite literally, wear your fav…
By Kali Borovic

FASHION!