Beauty

6 Ways To Wear Scrunchies That Feel Fresher Than Ever

Now that the return of the scrunchie is here, it seems to have been fairly inevitable. Scrunchies are cute as heck, sure, but they also offer up hair health benefits that your typical elastic hair tie can't: All that soft and puffy fabric means scrun…
By Kara McGrath

BeautyBlender Is Launching Its First Makeup Product & It Goes Perfectly With The Iconic Sponge

This is officially an incredible time for beauty. The cosmetics industry is clearly winning, as one beauty launch after another is happening back-to-back. Next on the list of new releases comes courtesy of the makers of your handy pink makeup sponge.…
By Summer Arlexis

This Gold Lipstick Was Made Especially For Leos, But All Signs Will Fall In Love

If you've been waiting for the perfect time to buy one of Bite Beauty's Astrology Lipsticks, this is it. The stars have aligned and created the most shimmery shades possible. Bite Beauty's Leo Lipstick is gold and glittery, which makes it perfect for…
By Kali Borovic

How To Get Your Hands On The ABH Norvina Palette Before It Sells Out

The moment beauty lovers have been waiting for has come. The makers of the best-selling glow kits have a new palette, and it's already hitting virtual shelves. If you know just where you can buy the Anastasia Beverly Hills Norvina palette, the lates…
By Summer Arlexis

DNA Braids Are Going Viral & Here's How To Recreate The Look

Instagram has got to be one of the greatest sources of beauty inspiration. You can learn just about anything from the 'Gram, whether it's how to do a cut crease or curl hair without hot tools. The latest technique to takeover the app, DNA braids are …
By Summer Arlexis

Attention, Don't Sleep On Kim K's New Fruit Fragrances

Everything that the Kardashian-Jenner family touches turns into a bestseller. Except for fruit-shaped fragrances, apparently. According to the KKW Fragrance website, Kim Kardashian's Kimoji Perfumes did not sell out on the first day. They didn't sell…
By Kali Borovic

Britney Spears Dropped Her 24th Fragrance — And It Is TOTALLY Different From The Rest

Twenty four. That's how many fragrances comprise Britney Spears' vast perfume portfolio. The singer has been thriving in the celeb fragrance space since 2004 — when she dropped her first Eau de Brit. Her 24th fragrance is special, though! Britney Spe…
By Amy Sciarretto

Ariana Grande May Be Getting Her Very Own Lush Bath Bomb

John Mayer isn't the only singer with a connection to Lush's bath bombs. If you are a Lushie who happens to adore Ariana Grande, her style, her perfumes, and her music, then you're about to love tub time that much more. Lush is apparently creating a …
By Amy Sciarretto

7 Must-Have Beauty Box Subscriptions For Under £10

As lives get busier and busier, the opportunity to receive a curated box full of goodies becomes more and more appealing. There are now food boxes, accessory boxes, and, of course, beauty boxes. While a lot of these are unfortunately rather expensive…
By Lauren Sharkey

Kim K's New Fragrances Are All SUCH Different Sizes & It's Basically A Magic Trick

Kim Kardashian is a marketing genius. Why? In case you haven't heard, July 17 is World Emoji Day, and for KKW Fragrance fans, it's the new KKW Kimoji Fruit fragrance launch day. That's right, Kardashian is launching emoji themed scents on an emoji ce…
By Shea Simmons

This New Zodiac Makeup Line Has A Lipstick, Eyeshadow & Highlight For Every Sign

When it comes to themed collections, brands can't seem to get enough. From unicorns to festivals to mermaids, a good, cohesive thread running through a launch seems to be a trend. Now, Wet N' Wild's Zodiac collection is coming to give you even more o…
By Shea Simmons

Demi Lovato Just Dyed Her Hair Blonde & OMG

Remembering a time when Demi Lovato didn't have dark hair is difficult. In fact, while she's done different iterations of brunette in recent years, her look hasn't been brightened up in some time. Now, though, that's changing because Demi Lovato's bl…
By Shea Simmons

Sam Smith Does A Cat Eye Better Than Me

He can sing, he can dress, and apparently he can do makeup as well. As PopSugar found, Sam Smith showed off a perfect winged liner on Instagram. Honestly, it will make you want to spend a few more minutes perfecting you flick in the morning. Get your…
By Kali Borovic

Ariana Grande Shut Down A Troll Who Was Hating On Her Ponytail With Just Two Words

There's nothing more synonymous with Ariana Grande than her ponytail (except an incredible voice, obviously). Sure, fans know her for her chart topping hits and her former days on Nickelodeon, but her pony is her signature. This week, someone came fo…
By Shea Simmons

Asda's Skincare Range Let's You Dupe A High-End Regime For A Fraction Of The Price

Skincare costs a bomb. Every few weeks, a new product is touted as the thing that will leave you glowing. When that wonder cream doesn't quite live up to its promises, you simply get sucked into buying more. But supermarkets are now muscling into the…
By Lauren Sharkey

Pikachu Got Breakup Bangs, So She's Clearly Going Through Some Stuff

Bangs can change up your entire look. "To get bangs or not to get bangs" is both a follicular and existential question that many have faced. The uber popular Pokémon character Pikachu got breakup bangs. Pikachu took the plunge — well, actually, it's …
By Amy Sciarretto

Kim K's New Fruit Perfumes Are SUPER Summery — So They May Not Be Around Long

Kim Kardashian West is having fun as a fragrancier. Her perfume portfolio vacillates between serious scents — her debut KKW perfumes were florals inspired by the crystals she used while dealing with the aftermath of the Parisian robbery while the Can…
By Amy Sciarretto

Rihanna May Have Just TOTALLY Switched Up Her Hair In The Most Unexpected Way

If you learned anything in Pop Star Hair History 101, it's that Rihanna sure isn't one to shy away from a hair change. The stunning star has been a go-to source of hair inspo since her "Pon de Replay" days, rocking every look in the book with ease. F…
By Katie Dupere

13 Of The Best Amazon Prime Day Beauty Deals You CANNOT Miss

Amazon Prime Day is finally here, which means that thousands of sale items are up for grabs. You might immediately think of all the electronics that are going on sale, but the makeup and skincare deals from Amazon Prime Day are even better. You might…
By Kali Borovic

Here's Which Kimoji Fragrance You Should Buy Based On Your Personality

Another day, another Kardashian beauty drop. Kim Kardasian's new Kimoji Perfumes are emoji-themed, and they're all about the fruit this time, just in time for the summer. Kardashian is quickly becoming known for her fragrances, but more than that, sh…
By Marlen Komar

Almost Every Tarte Lipstick Is 50% Off Right Now

Is there such a thing as too many lipsticks? If you're a beauty addict, then no, no there isn't. From peachy nudes to vibrant reds, there's a rainbow of color out there just waiting to be applied to your lips. Right now, Tarte lipsticks are $10, so i…
By Shea Simmons