A celebration of all the things society told us we had to do, then shamed us for doing.

Here's The Reason Why "Looking Fake" Isn't Actually A Thing

"She just looks so...fake," I said to one of my friends, referring to whichever celebrity we were dissecting that day. We were in high school, a phase of life when everything got harshly categorized on either side of an unforgiving binary: Ugly or ho…
By Amanda Richards

I Am A Queer Women Who Loves Fake Nails & No, I Won't Take Them Off During Sex

When I’m around a cute girl, I’m always aware of my hands. No, I’m not obsessing over where they are in relation to her skin. I’m internally preoccupied by the way they look. Hands tell a lot about a person. When you are wondering about a person’s re…
By Katie Dupere

Why These Asian Women Will Never Stop Getting Eyelash Extensions

I am in a very serious and committed relationship with a woman named Courtney Baker. She is not my romantic partner (I have a husband); she is my eyelash extensions lady. I see her religiously, every two weeks, and never miss an appointment between m…
By Sara Tan

Your Complete Guide To Wig Types, Courtesy Of Naomi Campbell's Hair Stylist

Wigs, lace fronts, closures, 360s, weaves, U-parts, vixen weaves, tape, glue, sew-ins, clips, bundles, wefts — OH MY. This is just the basic vocabulary associated with the various types of hair extensions. Feeling overwhelmed? Well, buckle up, becaus…
By Gabrielle Prescod

We Asked 305 Women To Tell Us About All The Ways They "Fake" Their Appearance

If things keep moving the way they have been, 2018 is going to be the best year yet for beauty, both for the product industry and for the people who love those products. Although beauty standards certainly still exist, the world feels a bit more acce…
By Kara McGrath

Permanent Makeup Is Back — And It Looks Nothing Like It Did 20 Years Ago

When I told my parents last year that I was getting my eyebrows microbladed, they barely reacted. "OK, what's that?" they asked. "It's basically tattooing tiny lines on my face that look like a perfectly sculpted eyebrow," I answered. And then they s…
By Olivia Muenter

These Women Spend Hours Every Week Getting The Most Incredible Acrylic Nails You've Ever Seen

In a world now full of cosmetic enhancements, questions like, "Are those your real lashes? Your real hair? Your real nails?" regularly pepper everyday conversations. Extra-long fake nails and lashes aren't primarily designed to be a secret anymore, s…
By Olivia Muenter