By Deanna Pai

While we’d never say no to a new mascara or the latest dry shampoo, nothing beats a new skin-care formula. Because even once you’ve found your holy-grail lineup of cleanser, serum, and face oil, it’s tough to resist the siren call of a sparkling new product that sounds like it’s going to change your life (or at least your skin). And the proof is in the latest batch of newcomers, which are more effective, convenient, and innovative than ever. They make it possible to brighten dark circles, intensely nourish your skin, and treat those sudden breakouts. We’ve teamed up with Sephora to break down our curation of the latest and truly greatest to hit the shelves — and just what makes them so perfect for each and every skin concern.


Banana Bright Face Primer + Eye Crème

Get your iced latte with an extra shot of espresso and a side of this primer + eye cream duo. They both contain a yellow tint that illuminates skin ASAP and vitamin C that brightens over time. The primer enhances the wear of your foundation. And the eye cream creates a smooth canvas for concealer while reducing the look of dark circles.

FOR: The All-Nighter

This post is sponsored by Sephora.

Photography: Will Styer; Set/Prop Styling: Marie-Yan Morvan; Art Direction: Diana Weisman/BDG; Branded Beauty Leads: Lexi Novak & Irma Elezovic/BDG; Production: Nancy Valev/BDG