Halsey Is The New Face of YSL Beauté & She's Rewriting The Brand Ambassador Script

Ad failed to load

Halsey's crystalline voice could slay dragons. It's that enchanting and emotional. But the New Jersey-born singer has many other talents. Allure exclusively reports that Halsey is the new face of Yves Saint Laurent Beauté. The stunning singer will also be flipping the script with her brand ambassadorship by showing off her skills as a makeup artist.

Instead of simply appearing in ad campaigns and commercials hawking the brand's luxe makeup, Halsey will create makeup looks herself. She will then post them on her multi-million-strong Instagram.

She is taking an influencer route with this partnership — and will speak directly to her fanbase and makeup-loving millennials with this approach.

Ad failed to load

So if you love Halsey's ever-shifting look, you will learn how to replicate it. She will share all of her beauty techniques via her posts. With Halsey x YSL Beauté, it'll be like the singer is your own personal MUA.

"Recording artist, Halsey, well-known for her music and poetry, will soon be working with YSL Beauté to create makeup looks that speak to the millennial consumer," the brand revealed in a press release delivered to Allure.

YSLB further stated, "While everyone knows about her chart-topping music, her talent as a makeup artist is a secret to many. Not for long as YSL Beauté taps into Halsey's unique vision of beauty and offering her fans makeup tips and tricks."

Ad failed to load

The brand finished by saying, "In this partnership, Halsey will showcase her makeup looks to her 6.5M Instagram followers on a monthly basis."

Ultimately, Halsey is changing the rulebook for celebrity partnerships with beauty brands. She will be super hands on and dive in, showing customers how to use the products IRL.

Ad failed to load

This isn't Halsey’s first time partnering with a major makeup brand. Halsey teamed up with MAC for a mermaid blue x gray lipstick back in 2016. The collab was part of the brand's #FutureForward campaign with emerging artists. The shade was something else —  a rich, deep, and unbelievably unique matte. It was not a hue that everyone can pull off at any time. But Halsey’s precise pout made it look easy.

Ilya S. Savenok/Getty Images Entertainment/Getty Images
Ad failed to load

It's totally obvious why YSL Beauté would want to team up with Halsey. She largely focuses on her eyes and lips for makeup looks. From her pixie cut to her smattering of freckles to her dramatic brows to her statement lashes to her sprinkling of tattoos, Halsey's look is unique.

She is such a modern and edgy choice for a classic brand. The Halsey Nation should be stoked about this partnership. Plenty of gorj beauty looks are going to ensue.

Ad failed to load

We're predicting lots of edgy and dramatic styles. We can also envision Halsey drafting glam looks that will be easy for her fans and makeup lovers to rock IRL.

Be sure and throw Halsey an Insta follow now so you never miss one of her "Wowza!" makeup looks for YSL.

Ad failed to load
Must Reads

The 5 Rom-Coms You Need To Read This Summer, According To Someone Who Writes Them

'Tis the season for rom-coms. The weather is warm, the sun is shining, and everyone is rocking the flirtiest items in their wardrobe. I don't know about you, but summer always takes me back to my teenage years — and that automatically makes me want t…
By Cristina Arreola

11 Tiny Sunglasses That Will Make You Look Even Cooler Than Kylie Jenner

You know what they say — the tinier the sunglasses, the more stylish the outfit. OK, that's not really a saying, but it seems to be the case these days. Basically every celebrity, model, and It person has been spotted sporting tiny sunglasses as part…
By Sara Tan

9 Ways This Royal Wedding Was Way More Modern Than Past Ones

The newly named Duke and Duchess of Sussex, Prince Harry and Meghan Markle, made history with their storybook courtship and wedding. What's more, there are myriad ways the royal wedding 2018 was more modern than previous royal weddings. From deciding…
By Brandi Neal

10 Little-Known British Traditions Meghan Markle Will Learn When She Marries Prince Harry

As an American woman dating a Brit, I am no stranger to the mishaps that can result from the cultural differences between the U.S. and England. And while I'm sure Meghan Markle has a slew of royal traditions to learn, titles to remember, and fancy ha…
By Kristin Magaldi

I've Paid $18,000 To A $24,000 Student Loan, & I Still Owe $24,000

It all became real the summer before my senior year of college. It was 2010, and my home phone still had a cord, which I wrapped around my fingers as I waited not-so-patiently for the apathetic representative on the other end to tell me the bad news …
By Kaitlyn Cawley

12 Personality Quizzes That Will Help You Determine Your Exact Strengths

Learning more about yourself can be tough. It's so easy to observe others to learn what makes them tick, what areas they really excel in, and the things they could be better at. Doing that to yourself, however, is a whole different story. That's exac…
By Jessica Booth

5 Brand New Short Story Collections You Can Finish In One Sitting This Weekend

Since 2013, May has been known by book-lovers by another name: Short Story Month. If you're ready to kick off this year's celebration the right way, make sure to pick up a short story collection to read over the weekend. Modern life moves more than …
By Sadie Trombetta

I Got Styled By 'Queer Eye's Tan France & Realized I Still Have A Lot Of Fashion "Rules" To Unlearn

When I walked into a New York City Express store on May 2 to get styled by Queer Eye's Tan France, I was ready for anything. And I mean truly anything. I am such a massive fan of the show and Tan that if he had instructed me to wrap myself in tin foi…
By Olivia Muenter

It Isn’t Bad To Have A “Princess Fantasy” — Mine Made Me The Woman I Am Today

What do you want to be when you grow up? If you were anything like me as a kid, at some point, the answer to that question was "a princess." Thanks to good old-fashioned gender stereotypes, most little girls born in the '90s (and even now) grew up in…
By Nicole Pomarico

9 Mother's Day Gifts For Your Mom That Also Give Back

Mother’s Day is around the corner, and unless you’re the type who’s got gift-giving on lock months in advance — and seriously, who is that person? — you might be scrambling a bit for great Mother's day 2018 gift ideas. And while it’s important to cho…
By Carolyn de Lorenzo

Here’s How To Get A FREE 30-Minute Facial At Sephora That Sucks Your Pores Clean

Sephora has long been a mecca for both serious and amateur beauty lovers alike, where they not only have makeup artists that help answer questions about products, but free samples to let you play with new collections. But now they have upped the ante…
By Marlen Komar

Kris Jenner Is FINALLY Launching A Makeup Line With Kylie

Maybe you don't have a favorite sister of the Kar-Jenner clan, and that's perfectly fine. The one thing you can't deny, though, is that when it comes power, no one in that family has more than the world famous momager. Now, Kris Jenner x Kylie Cosmet…
By Shea Simmons

This Kendall Jenner “Diva” Moment Is Really Being Taken Out Of Context

The fashion always takes center stage at the Met Gala, but there's usually a little drama, too. And this time, a member of the Kardashian-Jenner family is involved. People are buzzing about how Kendall Jenner shoved someone at the Met Gala, but after…
By Nicole Pomarico

Feel Like You've Seen Everything On Netflix? Add These Movies To Your Watch List

The weekend may feel too far away, but if you're lacking formal plans, a Netflix marathon session is always a good idea. If you're an avid viewer, however, you probably feel like you've seen everything the streaming platform has to offer already. In …
By Ashley Rey

These 4 Zodiac Signs Are Going To Have The Best Luck In Love This May

Spring fever is here, but not all signs in the zodiac are dealt the same dose of lovin'. Some signs are going to have a better love lives than the rest of us in May, because that's just the way the cookie crumbles. According to astrologer Linda Furia…
By Kaitlyn Wylde

Hillary Clinton Says She's Ready To Fight Like A Republican — EXCLUSIVE

Hillary Clinton Is Not Going Away Quietly. Can Hillary Clinton Please Go Quietly Into The Night? Unlike Losers Before Her, Clinton Is Not Going Gently Into the Night. These headlines, which appeared in various news outlets over the course of the last…
By Catherine Thompson and Jenny Hollander

Here's The Very Best Time To Book Your Summer Vacation If You're Trying To Save Money

Summer is a great time to travel, for obvious reasons. The weather is better. Many offices are more lax about time off. If you have kids, they’re out of school. But there’s one very important element that makes summer not a great time to travel: Cost…
By Emma McGowan
)}