Here’s Why You Should Never Apologize For Your Makeup

Bustle

That in-your-face red lipstick for work; a feline flick of eyeliner for hanging with friends; and as much highlighter as you can blend for date night— what’s more fun than changing up your makeup as you transform from HBIC to BFF? Honestly, not much. And that’s exactly why we’ve partnered with COVERGIRL to launch Gen DNA, a movement that celebrates the awesomely expressive nature of makeup — and the generation of people who Do Not Apologize for using it to be whoever they want.

Whether we feel naked without full highlighter and contour, or we can’t get enough of a traffic-stopping lip, we’re all about expressing ourselves through whatever beauty looks we want. From creators to visionaries to bosses, DNA stands for celebrating whatever version of yourself you want to be, and COVERGIRL has it all covered.

Check out the video below to see three beauty looks that are as inspiring as the women wearing them. And if they make you want to try your own fuchsia lip or bold highlight, you're in luck: You can shop the makeup products used by clicking the links below. And keep an eye out for more Gen DNA videos — and even more beauty inspo! — to come. We're just getting started.

The women are wearing COVERGIRL Peacock Mascara in Black, COVERGIRL LashBlast Volume Mascara in Very Black, COVERGIRL Melting Pout Mattes in Seismic, COVERGIRL Katy Kat Lip Gloss in Cateloupe, and COVERGIRL Vitalist Healthy Glow Highlighter in DayBreak.

This post is sponsored by COVERGIRL.

Director: Sam Osborn; Producer: Chloe Sabin; Hair: Marcos Diaz; Makeup: Sil Bruinsma; Stylist: Jenna Wexler/Bustle; Branded Producer: Nell Riley/Bustle.