Is Ulta's 21 Days Of Beauty Sale Online? Virtual Exclusives Are Here For The First Time Ever

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Get those wallets ready because some of the best makeup deals of the year are arriving — and you don't even have to leave the house to get them. Ulta's 21 Days Of Beauty Sale is here, and the brand is offering more beauty deals than ever before. Sales are both in-store and online this time around, which means a lot more savings on all-star brands. Pinch yourself, because you're not dreaming.

In case you haven't already noticed, Ulta has been building up their online stock this year. Just in the past seven months alone, they've added brands like Ofra, NARS, and even MAC Cosmetics to their line-up. According to Racked, the brand has also surpasses Sephora as the country’s biggest beauty retailer. So it only makes sense that their 21 Days Of Beauty Sale is bigger and better than ever.

In case you're not familiar, Ulta's 21 Days Of Beauty Sale offers select sales for one day only. That means you have 24 hours to get to the store or shop online to save. After that, the deals are gone and it's on to the next one. As the name suggests, the event goes on for three weeks — from Sept. 3 to the 23.

This time around, the sale is getting an upgrade. Not only can you now shop in-store and online, but you can also get 21 Days Of Beauty online exclusives now. That means a whopping three to four items per day, rather than the typical two in-store. Some are exclusively online, while others are Platinum Perks — which you're probably familiar with by now.

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The 21 Days Of Beauty Sale is offering discounts on a few favorite brands that are new to the store this year. Think NARS' NARSissist Cheek Studio Palette and OFRA highlighters. Oh yeah.

On top of that, you'll also be able to snag Urban Decay's Razor Sharp Longwear Liquid Eyeliner and Meaningful Beauty's entire skincare line for 50 percent off. Woosh Beauty's Spin-On Lip Gloss and Dose Of Colors' liquid lipsticks will also be available as an online exclusive. What a time to be alive!

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Of course, there are tons of in-store options as well. MAC Cosmetics is getting involved for the first-time ever, and brands like Too Faced and Becca are involved in the fun, too.

The big event has already begun, so you might want to get to shopping before you miss out on anything else. After all, something this big only comes around twice a year.