Noose & Monkey Clothing Brand Is Under Fire For Its Name & Twitter Has So Many Thoughts

Ad failed to load

Another day, another clothing brand coming under fire for controversial marketing. One minute a brand is accused of cultural appropriation and the next, one is being called out for projecting "racist" tones in its clothing and images. Now ASOS has Twitter in a frenzy for stocking a brand with a questionable name — Noose & Monkey.

Update: ASOS tells Bustle, “We are very sorry this brand name has caused offense. We are removing it from our site immediately and will work with their team to address the naming issue.”

ASOS, a retailer with a history of partnering with an LGBTQ organization for a collection that celebrates identity and featuring models with stretch marks, seems to embrace people from all walks of life. But fans say carrying a brand whose name consists of words that have racist roots for the black community doesn't fall in line with their generally all-inclusive efforts.

Ad failed to load

Plus, the line is featured on a black model.

The negative connotations associated with the word "monkey" date back decades. Having long been used as a racial slur for the black community, the term dehumanizes people of color.

The association between black people and simians may be explained by "the psychic impact of hundreds of years of racial slavery in modernity, which stamped ‘Negroes’ as permanent sub-persons, natural slaves, in global consciousness," a Huffington Post column noted.

Ad failed to load
Courtesy of ASOS

As symbols of racial terrorism, nooses have equally detrimental connotations. An execution method often used at the expense of minorities, the noose "became a stand-in for vigilantism, for murder by community, an unveiled threat and a symbol to brandish to keep blacks, especially, 'in their place'", the Los Angeles Times once pointed out.

With such racially charged words, Twitter users are wondering why a retailer would choose to combine two ominous terms to create a brand name.

Ad failed to load
Courtesy of Noose & Monkey

Offering an explanation on its website's "about us" page, Noose & Monkey states the name was birthed from an incident involving the French during the Napoleonic wars.

"Noose & Monkey is a story of mistaken identity and disguise," the statement reads. "During the Napoleonic wars, the crew of a French naval vessel dressed their pet monkey in an officers uniform. After being shipwrecked off Hartlepool, the monkey was discovered on the beach. The locals, assuming he was a Frenchman and therefore an enemy spy, interrogated and eventually hung him in the town square," the post continues.

Ad failed to load

It's worth pointing out that Noose & Monkey says the story has now become folklore in Hartlepool, England. So there is no evidence that the bizarre event actually happened, according to the BBC.

Bustle reached out to ASOS and Noose & Monkey for comment. Noose & Monkey told Bustle, "Ultimately, the monkey was hung because of what it was wearing, and our founder wanted this irony to be a key element in the creation of an innovative and forward-thinking tailoring brand. We are sorry if the name of the brand causes any offense... There are no racial over or undertones here. Just great looking clothing."

The statement adds that "the brand name was not an easy choice" by their founder, while detailing the Hartlepool story posted on the retailer's website.

Ad failed to load

ASOS also responded to backlash on Twitter, mentioning its specialist team is looking into the matter.

Ad failed to load

Many people aren't buying the folklore story, though.

Many are saying they will boycott ASOS if it doesn't stop carrying the brand, similar to when Twitter users promised to stop shopping H&M when the retailer marketed a "racist" kid's sweatshirt.

Ad failed to load

Some people think the brand should seriously reconsider the name.

Ad failed to load

ASOS is on the receiving end of the backlash just as much as Noose & Monkey, given that they stock the brand.

Only time will tell if the uproar will cause ASOS to take drastic measures by pulling Noose & Monkey from their inventory permanently.

Ad failed to load
Must Reads

Everything Leaving & Coming To Netflix In June To Help Get Your Summer Started

Summer is right around the corner, and so is another batch of streaming options to get excited about. On Wednesday, everything leaving and coming to Netflix in June 2018 was announced by the streaming platform. And don't worry, there's something for …
By Jamie Primeau

The 5 Rom-Coms You Need To Read This Summer, According To Someone Who Writes Them

'Tis the season for rom-coms. The weather is warm, the sun is shining, and everyone is rocking the flirtiest items in their wardrobe. I don't know about you, but summer always takes me back to my teenage years — and that automatically makes me want t…
By Cristina Arreola

11 Tiny Sunglasses That Will Make You Look Even Cooler Than Kylie Jenner

You know what they say — the tinier the sunglasses, the more stylish the outfit. OK, that's not really a saying, but it seems to be the case these days. Basically every celebrity, model, and It person has been spotted sporting tiny sunglasses as part…
By Sara Tan

9 Ways This Royal Wedding Was Way More Modern Than Past Ones

The newly named Duke and Duchess of Sussex, Prince Harry and Meghan Markle, made history with their storybook courtship and wedding. What's more, there are myriad ways the royal wedding 2018 was more modern than previous royal weddings. From deciding…
By Brandi Neal

10 Little-Known British Traditions Meghan Markle Will Learn When She Marries Prince Harry

As an American woman dating a Brit, I am no stranger to the mishaps that can result from the cultural differences between the U.S. and England. And while I'm sure Meghan Markle has a slew of royal traditions to learn, titles to remember, and fancy ha…
By Kristin Magaldi

I've Paid $18,000 To A $24,000 Student Loan, & I Still Owe $24,000

It all became real the summer before my senior year of college. It was 2010, and my home phone still had a cord, which I wrapped around my fingers as I waited not-so-patiently for the apathetic representative on the other end to tell me the bad news …
By Kaitlyn Cawley

12 Personality Quizzes That Will Help You Determine Your Exact Strengths

Learning more about yourself can be tough. It's so easy to observe others to learn what makes them tick, what areas they really excel in, and the things they could be better at. Doing that to yourself, however, is a whole different story. That's exac…
By Jessica Booth

5 Brand New Short Story Collections You Can Finish In One Sitting This Weekend

Since 2013, May has been known by book-lovers by another name: Short Story Month. If you're ready to kick off this year's celebration the right way, make sure to pick up a short story collection to read over the weekend. Modern life moves more than …
By Sadie Trombetta

I Got Styled By 'Queer Eye's Tan France & Realized I Still Have A Lot Of Fashion "Rules" To Unlearn

When I walked into a New York City Express store on May 2 to get styled by Queer Eye's Tan France, I was ready for anything. And I mean truly anything. I am such a massive fan of the show and Tan that if he had instructed me to wrap myself in tin foi…
By Olivia Muenter

It Isn’t Bad To Have A “Princess Fantasy” — Mine Made Me The Woman I Am Today

What do you want to be when you grow up? If you were anything like me as a kid, at some point, the answer to that question was "a princess." Thanks to good old-fashioned gender stereotypes, most little girls born in the '90s (and even now) grew up in…
By Nicole Pomarico

Here’s How To Get A FREE 30-Minute Facial At Sephora That Sucks Your Pores Clean

Sephora has long been a mecca for both serious and amateur beauty lovers alike, where they not only have makeup artists that help answer questions about products, but free samples to let you play with new collections. But now they have upped the ante…
By Marlen Komar

Kris Jenner Is FINALLY Launching A Makeup Line With Kylie

Maybe you don't have a favorite sister of the Kar-Jenner clan, and that's perfectly fine. The one thing you can't deny, though, is that when it comes power, no one in that family has more than the world famous momager. Now, Kris Jenner x Kylie Cosmet…
By Shea Simmons

This Kendall Jenner “Diva” Moment Is Really Being Taken Out Of Context

The fashion always takes center stage at the Met Gala, but there's usually a little drama, too. And this time, a member of the Kardashian-Jenner family is involved. People are buzzing about how Kendall Jenner shoved someone at the Met Gala, but after…
By Nicole Pomarico

Feel Like You've Seen Everything On Netflix? Add These Movies To Your Watch List

The weekend may feel too far away, but if you're lacking formal plans, a Netflix marathon session is always a good idea. If you're an avid viewer, however, you probably feel like you've seen everything the streaming platform has to offer already. In …
By Ashley Rey

These 4 Zodiac Signs Are Going To Have The Best Luck In Love This May

Spring fever is here, but not all signs in the zodiac are dealt the same dose of lovin'. Some signs are going to have a better love lives than the rest of us in May, because that's just the way the cookie crumbles. According to astrologer Linda Furia…
By Kaitlyn Wylde

Hillary Clinton Says She's Ready To Fight Like A Republican — EXCLUSIVE

Hillary Clinton Is Not Going Away Quietly. Can Hillary Clinton Please Go Quietly Into The Night? Unlike Losers Before Her, Clinton Is Not Going Gently Into the Night. These headlines, which appeared in various news outlets over the course of the last…
By Catherine Thompson and Jenny Hollander

Here's The Very Best Time To Book Your Summer Vacation If You're Trying To Save Money

Summer is a great time to travel, for obvious reasons. The weather is better. Many offices are more lax about time off. If you have kids, they’re out of school. But there’s one very important element that makes summer not a great time to travel: Cost…
By Emma McGowan
)}