The Power Pussy Clothing Collection By Erika Lust Is The Only Wardrobe Self-Proclaimed Nasty Feminists Need

Ad failed to load

There's been a clear theme of 2017. People love merch and they love feminist slogans. This indie filmmaker combining the two really is the greatest way to finish off the year. Feminist porn filmmaker Erika Lust created Power Pussy merch line that is the armor you need to take on 2018 full force. Each piece of clothing has a slogan on it that embraces women, their bodies, and their pleasures — and it's time to stock up.

This year has brought a lot of personal and political woes for women. There's been the sexual assault allegations against many men in power, and a government that isn't exactly women-friendly. But Lust's collection of feminist clothing is here to turn that all around. The Power Pussy Collection is made up of shirts, underwear, hats, and tote bags that say things like "Kink is the new black" and "It's not gunna lick itself." Each one reflects the same thing that Lust's movies do — power, pleasure, and, well, style.

"I have always been aware of the 'vulgar' and negative connotation the word 'pussy' has, and I hate that," Lust tells Bustle. "Society has always used it mockingly to dismiss female anatomy and shame and put down people in general. A word used to degrade men for being seen as weak or feminine. There is a cultural connection between the word 'pussy' and the idea of cowardice and weakness."

Ad failed to load
Courtesy of Ericka Lust Films

I'm Powered By Orgasms Cap, $39.25, Ericka Lust Store

The point of the line is to instead embrace the word and take back the power, similar to Pussy Hat movement of the Women's March.

Ad failed to load

"I am a woman with a pussy, which gave birth to two children. It's not a weakness to have one," Lust says. "I use the word in public often and with pride. I feel comfortable using that word and I subscribe to it. I want to reverse the way of thinking that makes people want to disassociate themselves from the word 'pussy.' Ever since the Women’s March on January 21, it’s clear that we’re in the middle of a pussy renaissance."

Courtesy Erika Lust Films

Let's Misbehave T-Shirt, $39.25, Ericka Lust Store

Ad failed to load

But the collection didn't just pop up out of that modern movement. The indie filmmaker has been creating award-winning, ethical, adult films since 2004. To celebrate her 100 short film released on the Erika Lust website, she decided to make the line to accompany it.

"I released the 100 short film from my project XConfessions in September, and my team and I wanted to do something to celebrate this landmark," Lust says. "We had talked about sloganeering and about the vague references and the soft approach brands had adopted but since we shoot sex for a living, we wanted to make it quite explicit what sex positive feminist values really stand for."

Lust says the team wanted unapologetic, blunt and loud statement slogans meant to spark discussion. And that's exactly what her audience has come to expect from Lust and their relationship to her films.

Ad failed to load

"We always say porn is that dark secret everyone has," Lust says. "Nobody says they watch it, but I know my audience says they watch XConfessions out loud."

Courtesy Erika Lust Films

Nasty Feminist T-Shirt, $39.25, Ericka Lust Store

Ad failed to load

XConfessions takes real life sex "confessions" and turns them into short films. There's movies titled Tie Me Up and Pussy Power, which the line was actually named after. Along with every purchase of merch, you'll also get a code to watch an unlimited month of XConfessions for free. Because it all goes back to the meaning of Lust's work.

"There are several ways to fight against the status quo. I use my films," she says. "The messages on the apparel are just another way to showcase female sexuality and female's sexual agency in a patriarchal society which does not acknowledge any representation of sexuality that does not fit the dictates of male desire."

Amen to that.

Ad failed to load
Courtesy Erika Lust Films

It Ain't Gonna Spank Itself Knickers, $39.25, Ericka Lust Store

This year taught people more than ever that fashion can be an avenue for change. The graphic tee allows people to — quite literally — wear their opinions on their sleeves. The addition of thongs, hats, and totes are just an added bonus to your collection of armor.

Ad failed to load

Consider this your starter pack to your own personal 2018 feminist movement.

Ad failed to load
Must Reads

11 Tiny Sunglasses That Will Make You Look Even Cooler Than Kylie Jenner

You know what they say — the tinier the sunglasses, the more stylish the outfit. OK, that's not really a saying, but it seems to be the case these days. Basically every celebrity, model, and It person has been spotted sporting tiny sunglasses as part…
By Sara Tan

9 Ways This Royal Wedding Was Way More Modern Than Past Ones

The newly named Duke and Duchess of Sussex, Prince Harry and Meghan Markle, made history with their storybook courtship and wedding. What's more, there are myriad ways the royal wedding 2018 was more modern than previous royal weddings. From deciding…
By Brandi Neal

16 Brand New YA Rom-Coms To Add To Your Summer Reading List

Ah, summer. Post-Memorial Day it's all about being outside in the sunshine, lazy pool days and exciting beach trips, warm weather treats, and — most important of all — tote bags packed to the brim with all of the biggest and best summer reads. Whatev…
By Kerri Jarema

10 Little-Known British Traditions Meghan Markle Will Learn When She Marries Prince Harry

As an American woman dating a Brit, I am no stranger to the mishaps that can result from the cultural differences between the U.S. and England. And while I'm sure Meghan Markle has a slew of royal traditions to learn, titles to remember, and fancy ha…
By Kristin Magaldi

I've Paid $18,000 To A $24,000 Student Loan, & I Still Owe $24,000

It all became real the summer before my senior year of college. It was 2010, and my home phone still had a cord, which I wrapped around my fingers as I waited not-so-patiently for the apathetic representative on the other end to tell me the bad news …
By Kaitlyn Cawley

12 Personality Quizzes That Will Help You Determine Your Exact Strengths

Learning more about yourself can be tough. It's so easy to observe others to learn what makes them tick, what areas they really excel in, and the things they could be better at. Doing that to yourself, however, is a whole different story. That's exac…
By Jessica Booth

5 Brand New Short Story Collections You Can Finish In One Sitting This Weekend

Since 2013, May has been known by book-lovers by another name: Short Story Month. If you're ready to kick off this year's celebration the right way, make sure to pick up a short story collection to read over the weekend. Modern life moves more than …
By Sadie Trombetta

I Got Styled By 'Queer Eye's Tan France & Realized I Still Have A Lot Of Fashion "Rules" To Unlearn

When I walked into a New York City Express store on May 2 to get styled by Queer Eye's Tan France, I was ready for anything. And I mean truly anything. I am such a massive fan of the show and Tan that if he had instructed me to wrap myself in tin foi…
By Olivia Muenter

It Isn’t Bad To Have A “Princess Fantasy” — Mine Made Me The Woman I Am Today

What do you want to be when you grow up? If you were anything like me as a kid, at some point, the answer to that question was "a princess." Thanks to good old-fashioned gender stereotypes, most little girls born in the '90s (and even now) grew up in…
By Nicole Pomarico

9 Mother's Day Gifts For Your Mom That Also Give Back

Mother’s Day is around the corner, and unless you’re the type who’s got gift-giving on lock months in advance — and seriously, who is that person? — you might be scrambling a bit for great Mother's day 2018 gift ideas. And while it’s important to cho…
By Carolyn de Lorenzo

Here’s How To Get A FREE 30-Minute Facial At Sephora That Sucks Your Pores Clean

Sephora has long been a mecca for both serious and amateur beauty lovers alike, where they not only have makeup artists that help answer questions about products, but free samples to let you play with new collections. But now they have upped the ante…
By Marlen Komar

Kris Jenner Is FINALLY Launching A Makeup Line With Kylie

Maybe you don't have a favorite sister of the Kar-Jenner clan, and that's perfectly fine. The one thing you can't deny, though, is that when it comes power, no one in that family has more than the world famous momager. Now, Kris Jenner x Kylie Cosmet…
By Shea Simmons

This Kendall Jenner “Diva” Moment Is Really Being Taken Out Of Context

The fashion always takes center stage at the Met Gala, but there's usually a little drama, too. And this time, a member of the Kardashian-Jenner family is involved. People are buzzing about how Kendall Jenner shoved someone at the Met Gala, but after…
By Nicole Pomarico

Feel Like You've Seen Everything On Netflix? Add These Movies To Your Watch List

The weekend may feel too far away, but if you're lacking formal plans, a Netflix marathon session is always a good idea. If you're an avid viewer, however, you probably feel like you've seen everything the streaming platform has to offer already. In …
By Ashley Rey

These 4 Zodiac Signs Are Going To Have The Best Luck In Love This May

Spring fever is here, but not all signs in the zodiac are dealt the same dose of lovin'. Some signs are going to have a better love lives than the rest of us in May, because that's just the way the cookie crumbles. According to astrologer Linda Furia…
By Kaitlyn Wylde

Hillary Clinton Says She's Ready To Fight Like A Republican — EXCLUSIVE

Hillary Clinton Is Not Going Away Quietly. Can Hillary Clinton Please Go Quietly Into The Night? Unlike Losers Before Her, Clinton Is Not Going Gently Into the Night. These headlines, which appeared in various news outlets over the course of the last…
By Catherine Thompson and Jenny Hollander

Here's The Very Best Time To Book Your Summer Vacation If You're Trying To Save Money

Summer is a great time to travel, for obvious reasons. The weather is better. Many offices are more lax about time off. If you have kids, they’re out of school. But there’s one very important element that makes summer not a great time to travel: Cost…
By Emma McGowan
)}