Ah, the ‘90s. Whether you look back on this decade fondly or no, you know you made some very bold fashion and beauty choices during the time. And let’s be honest — the 1990s are probably still influencing your style. For old times’ sake, reminisce…

While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve got to choose wisely. Smashbox Cosmetics created a…

This beauty brand does surprises so well. They’re constantly giving fans something to look forward to, and one of their most recent product teases definitely won't disappoint. ColourPop teased what looks like a brush set, and while fans haven’t even…

If you weren’t already in full-on Christmas in July mode —you will be now! Too Faced revealed their entire Christmas 2017 line in an Allure exclusive, and it’s, of course, filled with goodies that will rival whatever Santa may bring you. But,…

You expect a celebrity’s beauty routine to be — well, celeb status. So, when you see the kinds of products (one in particular) that this model used on her wedding day, you'll be pleasantly surprised. Miranda Kerr used a super popular and unexpected…

Of course, a palette inspired by makeup lovers on Instagram is bound to be amazing. This brand has quite the following online, and according to an Instagram caption announcing their upcoming product, their newest addition was created with fans in…

Finding the perfect mascara is certainly easier said than done, but thankfully — your favorite beauty retailer is here to help. Sephora’s Lashstash To Go Set comes with a major bonus. Spoiler alert: it involves a voucher for a free mascara purchase.…

If you’re of the mindset that you can never have too many palettes, you’re certainly not alone. Plenty of beauty lovers have expansive collections of eye shadows, cheek colors, and more all wrapped up in convenient packages. The Deck Of Scarlet…

Sales are always amazing, but this is the one you look forward to all year long. The Nordstrom Anniversary Sale officially kicks off on July 21 and lasts until Aug. 6, but if you’re a Rewards Member, the shopping fun has already begun! These 11…

Name the two places you always wanted to shop in the mall: Build-A-Bear and Hot Topic, am I right? These two stores just got you. They helped you embrace your inner softie while looking like a total badass on the outside. So, now that Build-A-Bear…

This singer and heartthrob shook the world with his first-ever solo album. Everything from the cover art to the music itself was enough to make everyone swoon. The cover of the self-titled album showcased Harry Styles in a tub of water, and that…

When you’ve been on as many runways and posed in front of as many cameras as this model has, you’ve rocked a whole lot of different looks. So, you’d think by now fans wouldn’t be surprised to see new hairstyles, considering she’s done it all. But,…

Everyone already knows DJ Khaled is the best, but now that he’s giving fans a chance to own pieces of his wardrobe, there’s really no denying it. DJ Khaled’s teamed up with Poshmark to launch a Pop-Up Closet for fans to shop. According to a press…

It’s not often a makeup collection that allows you to live out your mermaid fantasies IRL comes along, so when it does, you’ve got to take advantage of it. There’s a very special collection available for pre-order now, and you’ll want to know all of…

When Chrissy Teigen and a cosmetics company known for creating beautiful glowing products team up, there’s no way the results could be anything short of amazing. If you haven’t already purchased the product they dreamed up, now's the time to find…

Between the sales and the product launches, ColourPop's constantly convincing beauty lovers to make a purchase. If you’ve been trying to resist the urge to buy more makeup, ColourPop’s free shipping deal will give you all the reason you need to…

ColourPop’s dedicated to being cruelty-free, so it should really come as no surprise that they’re latest products fall in line with their harmless approach to makeup. ColourPop’s polish shades are non-toxic, so they're good for you and the planet.…

ColourPop has a track record for creating incredible makeup, so if they’re venturing into using crystals in their products, I’m willing to follow along. Because hey, there’s nothing wrong with choosing products that provide positive energy, is…

When a design house this iconic rings in its 70th anniversary, it’s time to celebrate. And there’s no better way to do it than by opening a huge exhibition in a Parisian museum. Certainly seems apropos, if you ask me. The Dior exhibition features…

When it comes to creating lingerie that will help you look and feel beautiful, this model and body positive activist surely knows what she’s doing. What’s in Ashley Graham’s New Addition Elle Collection? Her “Purple Rain” line marks the fourteenth…