My name is Erin and I'm probably the biggest lipstick addict you'll ever meet. My favorite part of any day is sitting in front of my computer, watching YouTube videos, drinking tea, and doing my makeup. If I could go anywhere in the world, I'd go to London because I really just wish I was British.
Latest Articles

9 Surprising Tips For Better Hair & Skin Overnight

You could be doing so many things in those eight hours of sleep I hope you're getting every night — so why not multitask? Make your products work overtime so you can wake up with better skin and hair just from sleeping. By incorporating a few expert-…
By Erin Reimel

9 Surprising Curly Hair Hacks From the Experts

Styling curls just the way you want them is hard, but maintaining curly hair can be a feat in and of itself. (This is especially true when you're still trying to figure out how to get better curls in the first place.) I did a little digging to find o…
By Erin Reimel

10 Makeup Habits To Avoid, According to Experts

Makeup trends are constantly changing, but there are a few tried and true rules that will always apply. In fact, there are a few common bad makeup habits experts see most often, which are entirely in your power to quit. You may not even realize these…
By Erin Reimel

14 Damaging Hair Washing Mistakes To Always Avoid

If you head to the drugstore and pick up any old matching shampoo and conditioner set, there's a pretty good chance you're not caring for your hair in the specific way it needs. It's important to know how to wash your hair depending on your hair type…
By Erin Reimel

8 Nightitme Hair Tips to Save Time in the Morning

When your alarm goes off, you immediately run through your morning to-do's: Brush teeth, breakfast, clothes, do something with your hair — but it's the last one that causes the biggest eye roll, right? For me, it's worth a little pre-planning before …
By Erin Reimel

9 Lazy-Girl Makeup Hacks For When You're Tired

If you stayed up late last night, odds are you're looking and feeling more than a little tired today. The last thing you feel like doing is breaking out a ton of products to look more alive, especially since it would cost you precious minutes of slee…
By Erin Reimel

8 Time-Saving Beauty Hacks That The Pros Swear By

When you're in a rush to get out the door, you barely have time to pull your hair back — let alone throw a full beauty routine into the mix (nobody has time for that). But getting a swipe of color and touch of hair control doesn't have to be the giga…
By Erin Reimel

Mistakes That Are Damaging Your Hair

When you sit down in that salon chair, you expect to come out with shampoo commercial-level hair. And while your stylist probably has the magic touch, you could definitely make things a lot easier for them. Turns out, there are a few at-home hair mis…
By Erin Reimel

11 Essential Beauty Upgrades You Can Buy Online

Walking into a store with aisles of beauty products can be overwhelming. Oftentimes, pushy salespeople are more distracting than they are helpful, and it's not like there's any indication as to which one of the 20 overnight face masks actually keeps …
By Erin Reimel

8 Common Skin Hygiene Mistakes & How To Fix Them

We all have our bad beauty habits. I'm definitely guilty of over-cleansing and over-exfoliating. While that may seem like a good thing for my skin, in reality, over scrubbing can cause inflammation, irritation, and even breakouts. You'd be surprised …
By Erin Reimel

9 Surprising Ways To Improve Your Skin-are Routine

People put a lot of products on their skin, but do they really know what ingredients are in them? Many skin-care solutions have similar chemicals, but there are a few standout picks with seemingly weird ingredients that are really good for your skin.…
By Erin Reimel

8 Common Hair Hygiene Mistakes You Might Be Making

When it comes to hair hygiene, most of us only have one question: Is washing your hair every day bad for you? While the answer is debatable, the entire concept of going beyond the standard shampoo-and-conditioner routine is foreign to many of us, des…
By Erin Reimel

8 Hacks To Style Wet Hair, So it Looks Awesome

There's probably nothing worse than waking up in the morning and realizing you have a million things to do — and you really need to take a shower. Whether you slept through your alarm or just have a serious case of bedhead, it's hard, if not impossib…
By Erin Reimel

9 Warm Weather Makeup Mistakes To Avoid

The heat causes all kinds of issues for makeup lovers, especially when climbing temperatures cause products to melt right off your face. But turns out, there are easy ways to prevent said-makeup from melting. For one, get yourself familiar with the m…
By Erin Reimel

8 Makeup Artist's Favorite Products

If you're a celebrity, you have access to a professional makeup artist who can transform your look on the reg — all while using the best products and the smartest techniques. But in the event that you're not a red carpet regular, there's no reason wh…
By Erin Reimel

9 Curly Hair Mistakes To Avoid In Humid Weather

Humid weather and curly hair typically do not go well together, but you can't stay in the air conditioning forever. In fact, taking a beat to familiarize yourself with curly hair mistakes people make in hot weather will make it so much easier to keep…
By Erin Reimel

10 Makeup Tricks for People Who Don't Like Makeup

Getting up in the morning and immediately launching into your beauty routine can be a fun way to start the day — or it can feel like the absolute worst. On days when you've slept late, woken up to a breakout, or even just hate the feeling of layers o…
By Erin Reimel

Beauty Tricks Based On Your Zodiac Sign

The way the stars were aligned on the day you were born can say a lot about you and your personality. The order of the planets all those years ago can be referenced for pretty much everything — from your love life, to insightful beauty tricks to try …
By Erin Reimel

9 Time-Saving Weekend Beauty Tricks

If you're like me, you have hardly any free time Monday through Friday, but your Saturdays and Sundays are wide open. I save weekends for pampering — doing all the beauty tricks that save me time during the week — so that I can get an extra hour of s…
By Erin Reimel

Shower Hacks to Keep Hair Feeling Fresh For Longer

With the increasing popularity of dry shampoo, everyone is finally realizing that keeping your hair cleaner for longer is actually a possibility. But of course the flip-side is your hair might produce a lot of oil and feel gritty from all of your sty…
By Erin Reimel