Irma Elezovic
Bustle's Branded Beauty Editor

Latest Articles

What Surprising Fall Style Pairing Should You Try?

By Irma Elezovic & Victoria Warnken

Five NYC Brunch Spots For Every Occasion

There are certain things that have become so iconically associated with New York City, you practically can't have one without the other. Take brunch, for example. We've all been taught that breakfast is the most important meal of the day. But here in…
By Irma Elezovic

Here's What Happened When We Transformed A NYC Hotspot Into A Tropical Oasis

It's not often a famous NYC rooftop gets transformed into a tropical oasis, but when it does, you can expect hundreds of people to show up to experience it firsthand. We partnered with OGX to celebrate a night of beauty and to kick off their very exc…
By Irma Elezovic

In The Bustle Booth With Alyssa Forever

When celebrities hang out with Bustle editors, we want to give them the chance to leave their mark. Literally. So we hand them a pen, a piece of paper, a few questions, and ask them to get creative. The rest is up to them. This time, Alyssa Forever i…
By Irma Elezovic

How To Look Awake In 5 Steps – VIDEO

Between working, trying to maintain a social life, finding time to exercise, drinking enough water, going on dates (shall I go on?), those elusive eight hours of sleep are, well, as elusive as ever. And since all the coffee in the world won't do much…
By Irma Elezovic

Easy Bold Lip Trends To Try This Summer

If you're one of those people who feels like bright lip colors just don't suit you right, we're here to prove you wrong. A traffic-stopping shade is actually the easiest and best way to update your look (short of purchasing a new wardrobe), and it's …
By Irma Elezovic

4 Makeup Brushes You Need & How To Use Them

If you take one look inside my makeup bag you'll see at least three concealers, two bronzers, five lipsticks, and more eyeliners than I'd like to admit. Yet when it comes down to the makeup brush department, you'll find a total of two — and one isn't…
By Irma Elezovic

Which Hairstyle Should You Rock This Season?

By Irma Elezovic & Allison Gore

4 Products For An All-Matte Look For Summer

Summer tends to bring out the best and worst in me. Although my mood is better (along with my social life), my skin has other plans. There's always this shiny spot on my forehead that seems to emit its own light — unwanted oil that targets my T-zone,…
By Irma Elezovic

3 Highlighters That You Need To Try This Summer

I used to think that the secret to faking a healthy glow was a whole compact of bronzer. But it's not bronzer that you need — it's highlighter. Seriously, a pop of shimmer beaming along your cheekbones is all you need to get that satisfying, just-got…
By Irma Elezovic

A High-End 'Candysmith' On Why You Should Eat…

When I went through my first major breakup, my best friend showed up at my apartment with everything necessary to heal a broken heart: wine, chick flicks, and grown-up candy that offered hilarious words of wisdom. It was Sugarfina’s Love Bites Bento …
By Irma Elezovic

What Should You Get The Trendiest Person On Your List?

By Irma Elezovic & Dawn Foster

Which Updo Best Matches Your Personality?

By Irma Elezovic & Tina Gong

How To Find The Perfect Foundation Shade, Once &…

Picking out an outfit for a first date. Deciding between two great apartments. Choosing the right nail color. These are all dilemmas we've faced at one point or another. But for the makeup-obsessed, finding the perfect foundation shade trumps every c…
By Irma Elezovic

7 Beauty Go-Tos That We Live For

For me, makeup is nearly as important as my contacts. I don't need it to see, but I pretty much don't leave the house without it. It has always been a great confidence-booster for me, a vehicle for self-expression, and just plain fun. I love experime…
By Irma Elezovic

How To DIY Glitter Lips

Unless you don't use this thing called the internet, chances are you've seen shiny, glitter-pressed mouths on your social-media feeds over the past few months. Thanks to makeup artist Pat McGrath, who unveiled her Lust 004 lip kits to the world throu…
By Irma Elezovic

How To Make Your Morning Easier

Waking up in the morning is without a doubt the least favorite part of my day. I'm a night owl, an evening-type of person, an individual who gets a wave of energy at midnight and decides it's a good time to organize my (already clean) house. It's jus…
By Irma Elezovic

Finding The Right Lipstick

Some may say diamonds are a girl's best friend, but I'd have to say lipstick is mine. No matter how I feel, or how tired and disheveled I look, I know that a swipe of the right lipstick will give me that boost of confidence I need (just like a best f…
By Irma Elezovic

7 Easy Shaving Tips

Shaving is a standard part of my everyday routine. I wake up, brush my teeth, make a cup of coffee, shave, make another cup of coffee, and go about my day. And even though I've been shaving since the sixth grade, I've made a few shaving mistakes alon…
By Irma Elezovic

Athletes From Team USA On What Inspires Them

Every pro athlete has a story to tell about their journey to success. For some, this starts with raw, natural talent in a specific sport. But talent only goes so far, which is why you so often hear about the extraordinary dedication, hard work, and m…
By Irma Elezovic