A lot of dread comes to mind as the temperature drops: mounds of snow, freezing treks to work, more snow, and of course, dry, chapped skin. It’s an endless battle. You moisturize every morning, but by the time you apply your foundation, it’s as if…

When winter rolls in, it’s so easy to throw on a chunky sweater, hide under layers of black eyeshadow, and go into hibernation. Yes, it's predictable, but we call that a "comfort zone" for a reason. This year, before we reached for our usual smudgy…

Repeat after me: there’s absolutely no such thing as too much mascara. No matter the time or place, mascara is like a little magic wand that makes everything better. It instantly makes you look awake, adds major confidence, and it goes with…

When it comes to limited-edition beauty products, I’m a total nerd. I’m not sure if it’s the fact that the shades are usually to-die-for, that everyone is swooning over them, or the looming terror that I may never be able to purchase them again,…

Here are a few facts and figures about Maddi Bragg, if you're not already familiar: Two days after our shoot in NYC, she hit 1 million followers on her YouTube channel. Today, she has over 900,000 followers on Instagram, and more than 120,000…

Chances are, you've come across that video that shows you how to cover your dark under-eye circles with red lipstick. And if you are one of those 8 million viewers, you should remember Deepica Mutyala, the creator. As a long-time beauty junkie and…

Halloween is creeping up on us — and fast. But if you're anything like me, the task of finding a costume has slowly creeped down to the bottom of your to-do list. While everyone's busy dreaming up their brilliant ensembles, I'm trying to figure out…

If you’re ever in need of inspiration — fashion, beauty, decor, or nearly anything else — Liz Cherkasova of Late Afternoon is your girl. While working in a research-based office job, she was craving creativity, so Late Afternoon was born. She…

If you’re a proud owner of a head of curls, you’re well aware that the struggle to find the perfect combination of tools and products is really, really real. Especially when it comes to drying curly hair, the trial and error never ends. Even once…

My makeup routine is the longest part of my morning. I have a ritual — I sit at my vanity, half asleep, and massage my favorite moisturizer all over. Then, I apply a thin layer of foundation, then mascara and any other eye makeup while my foundation…

When it comes to eyeshadow, I’ve always been one for keeping things neutral. My everyday eyeshadow consists of a wash of beige that’s slightly darker than my eyelids, and for night, it’s a taupey-brown smoky eye. But I’ve always admired, even…

Here's the scenario: You’re running late with zero time to wash your hair, and yesterday’s DIY blowout is falling pretty flat. You reach for the bottle of dry shampoo that a friend left at your place and spray it all over. The lighting in your…

Finding the formula for a foolproof, always-flawless smoky eye is no easy task. We’ve all stared at an eye shadow chart and our favorite palette, trying to figure out exactly how much powder to apply to our crease and how far up to our eyebrows the…

My hair and I have been through a lot. I've chemically straightened it, dyed it, bleached it, fried it — you name it, and we've been through it together. I've tried nearly every remedy to reverse damage, only to find that my frizzy strands are still…

When it comes to makeup, changing up your look is simple. A bold lipstick or dramatic eyeshadow instantly amps things up, while a dab of highlighter on your cheekbones gives you a cherub-worthy glow. But to achieve a completely different vibe,…

I hate to do this, but I’m going to come right out and say it: we only have one month of summer left. Soon, we’ll have to say goodbye to fruity drinks, summer Fridays, and weekends at the beach. But you don’t have to bid your perfect golden skin…

There's something magical about a tube of mascara. Just a few coats can take me from "barely awake" to "I just got 12 hours of sleep" in seconds. (Even if the reality is eight, if I'm lucky.) In short, it's my ride-or-die, desert island must-have.…

I still remember the feeling after my first salon blowout. It was my birthday, and my smooth, bouncy hair blew in the wind as I walked down the street. I had just been transformed into a blowout addict. Sadly, the salon blowout was a novelty that I…