Lauren Sofair

Lauren Sofair is executive creative director of video at BDG, where she oversees creative across all branded and editorial video projects. Lauren and her team cover everything from the concept to the visual execution of BDG's video series and branded content. Prior to joining BDG in 2019, Lauren held executive producer positions at PopSugar, Vox Media, and Condé Nast. She has over 10 years experience creating video for brands and is most passionate about identifying compelling stories and directing on set. When Lauren isn't on a video shoot, you can find her roaming around New York in search of art and live music or picnicking in Central Park. Lauren currently resides in Williamsburg, Brooklyn.