Marketer by day, writer by night.

Latest Articles

I Washed My Hair With Oil For A Week & It's Been A Game-Changer For My At-Home Blowouts

Growing up, I was taught to avoid oil like the plague. Not only was consuming oil (and fats) allegedly bad for you, but if oil were to get anywhere near your acne-prone skin or greasy hair, it would be the end of the world. So when I told my mom I wa…
By Melanie Richtman

You Need To See Kylie Cosmetics' New Wet Set Highlighter Palette

Is Kylie Cosmetics trying to take on Fenty Beauty's holiday collection? It sure seems like it with Kylie Jenner's most recent Snapchat story. On Wednesday, Jenner shared a few videos on her story showcasing a two new products, one of which was the Ky…
By Melanie Richtman

Ponytail Eyebrows Have Hit The Internet, & It's Time For This Madness To Stop

Have the ridiculous viral eyebrow trends gone too far? That was a rhetorical question, because the answer is obviously "yes." At least that was the point makeup artist Mary Jane was trying to make when she shared a photo on Instagram of ponytail eyeb…
By Melanie Richtman

Christian Louboutin Baby Shoes Are In The Making, & They're Adorable AF

Remember back in the nineties when babies wore harem pants and mixed prints? Well boy have times changed. While most of us were wearing velcro, light up sneakers, kids these days get to wear Christian Louboutins. Yeah, that's right, Christian Loubout…
By Melanie Richtman

Nostril Hair Extensions Are A Thing That Exists & The Internet Can Go Away Now

Another day, another ridiculous beauty trend the world didn't need. From feather eyebrows to crotch jewelry, the internet is filled with some, erm, unique beauty ideas (that are obviously just ploys to get attention #sorrynotsorry). This week's viral…
By Melanie Richtman

A Balmain x Victoria's Secret Collaboration Is In The Works, Just In Time For The VS Fashion Show

Get ready, world. Two of fashion's most buzzed about brands are collaborating on a collection — and you can bet that you'll be seeing it all over your Instagram feed. Balmain and Victoria's Secret are teaming up to create looks for the 2017 Victoria'…
By Melanie Richtman

This Comfy Clothing Collab Will Donate To The American Red Cross & You'll Love This Adorable Loungewear

With several tragedies hitting the United States over the last few weeks — Hurricane Harvey, Hurricane Irma, Hurricane Maria in Puerto Rico, and the mass shooting in Las Vegas — any little thing you do can help can make a difference, which is why the…
By Melanie Richtman

Kylie’s New Fall Lip Kit Colors Are Unlike Anything She’s Made Before

Although we can't get a real confirmation regarding the pregnancy rumors, Kylie Jenner has confirmed that five new lip kit colors will be released for fall, and you'll be able to get your hands on them sooner than you might think. The Kylie Cosmetics…
By Melanie Richtman

Kylie Jenner Just Shared Her First YouTube Video & You Need To Watch It

Kylie Jenner has done it again. While rumors circulate about her possible pregnancy, Jenner is focusing on her true passion: makeup. On Thursday, Jenner and her pal Jordyn Woods starred in her first Kylie Cosmetics YouTube video and in it, Jenner rev…
By Melanie Richtman

This Mickey Mouse x SIWY Denim Collab Was Made For Hardcore Disney Fans

If you're a child of the nineties, chances are you rocked some Disney apparel back in the day, but it can be difficult to find Disney clothes as an adult. SIWY is here to change that. The LA-based brand collaborated with Disney for a Mickey Mouse den…
By Melanie Richtman

This Hairspray Is Like Highlighter For Your Hair & Omg, You Need It

Highlighting and strobing have been popular makeup trends for what feels like forever. Adding a little shimmer to your cheekbones, collarbone, and cupid's bow is one of the easiest ways to glow up for a night out, and now you can take it one step fur…
By Melanie Richtman

These Twitter Reactions To Fenty Beauty's Holiday Eyeshadow Palette Prove Fans Are Thirsty For Rihanna's Makeup

Fresh off the heels of the initial Fenty Beauty launch, Rihanna announced Thursday that the Fenty Beauty holiday collection is dropping on Oct. 13, which is less than a month away. As a follow up to the first line of products, the Fenty Beauty holida…
By Melanie Richtman

The Internet Is Freaking Out About Fenty Beauty's Surprise Holiday Collection

Earlier this month, Rihanna launched her highly anticipated Fenty Beauty makeup line and unsurprisingly, it was a huge success. Capitalizing on this momentum, Rihanna shared a preview of the Fenty Beauty holiday collection on her social media channel…
By Melanie Richtman

ban.do's Fall Clothing Collection Will Give You Major Wanderlust

Los Angeles-based brand ban.do has a knack for creating all things adorable — you've probably noticed their cute planners floating around the internet. Back in 2015, ban.do decided to expand their offering and create a clothing line. It was a success…
By Melanie Richtman

This Toddler’s Fenty Beauty Review Is Rihanna’s Favorite One Yet

When Rihanna released her highly anticipated makeup line Fenty Beauty, it became an instant hit among makeup enthusiasts, thanks to its inclusive range of foundation shades, top notch formulas, and fun colors. Almost immediately, makeup tutorials sta…
By Melanie Richtman

Here’s Your Ticket To Burberry’s London Fashion Week Show

Unless you're a British socialite or fashion editor, the odds of you getting an invite to Burberry's September 2017 runway show are slim to none (read: none). But luckily, the masses will get a taste of luxury today, because Burberry's September 2017…
By Melanie Richtman

The Ariana Grande x Reebok Collab Is The Athleisure Collection You've Been Waiting For

If you weren't convinced that athleisure is taking over the world before, you probably will be now. Ariana Grande is the latest celebrity to partner with an athletic brand to create a collection of trendy and comfortable athleisure attire. The Ariana…
By Melanie Richtman

Rihanna Wore Fenty Beauty On The Cover Of 'Elle' & It'll Make You Want Her Products Even More

Rihanna is known for her daring looks. Whether it's bright red hair or a super sheer Met Gala dress, Rihanna always gets people talking. Which is why it should come as no surprise that Rihanna's heart-shaped Fenty Beauty look on the cover of Elle is …
By Melanie Richtman

Caffeine-Infused Nail Polish Now Exists For You Coffee Lovers

If you thought your caffeine addiction was bad before, just wait until you get your hands on Nail Inc's caffeine-infused nail polish. Nail Inc's new collection features four trendy shades of nail polish and a hand and foot scrub, which all utilize ca…
By Melanie Richtman

17 Outfits From 'The Simple Life' That Are So Outdated It Hurts

There is nothing more early 2000s than Paris Hilton and Nicole Richie on The Simple Life. Not only were they two of the most popular socialite celebrities of the day, but they also wore some of the most 2000s clothing items available. Some of the out…
By Melanie Richtman