Red alert: an entirely new line just dropped at Sephora. The makeup brand Stellar looks like an Instagram beauty lover's dream in the very best sense. With 22 foundation shades, basics like mascara covered totally covered, and a molten metal lipstick…

Sure, rainboots are great for puddle-jumping, and the aesthetic is there. But on all other counts, classic rainboots are not great — the overheating, the clunking, the midday sweat. Here's where I say "luckily," and luckily, the fashion industry has …

The Ordinary swooped in and put all of our skin care to shame with their pared down ingredient lists and low, low prices, and now they just might be doing the same with our makeup. A quick poke around their website reveals they have makeup in the wor…

With more brands than ever hopping onto the activism train, a cynical eye is 100% necessary to decipher who's just paying lip service, and which brands are actually adopting the slogans they champion into their brand. You typically know both when you…

Coming from a former tattoo artist, Kat Von D's edgy, avant garde aesthetic makes sense. The woman has cats named Piaf and Poe, after all — darkly romantic is the name of the game, and her fans are here for it. The slightly morbid, haunted house vibe…

It feels like a million years ago that palettes were breaking news in the beauty world, but throwback to those innocent times. Come, take a stroll to yesteryear: Urban Decay's Naked franchise, Too Faced's Peanut Butter, and the drugstore counterparts…

There's a new metallic in town, in case you haven't yet started walking around with gemstone lips. This latest one comes from the master of natural glow, and when they go for max wattage, you know a next-level ethereal sitch lies ahead. For a brand b…

You know that video of the huge chicken? Imagine it running around with its head cut off. Voila! An accurate depiction of the internet's reaction to Kylie Cosmetics's new blush, because despite the controversy over empty Kylighters, the girl's still …

Of all the names to trademark, Selena is a high bar — so it makes sense that Selena Gomez reportedly just locked down the court docs on her full name for a potential new line of jewelry. As reported by TMZ, it's looking like Gomez sidestepped the pop…

Time for an opinion I'll state like fact: Lip kits saved lip liner. It's true (to me). Sure, Kylie Jenner rode the wave of brands using a direct to consumer model to revolutionize the beauty industry — sure. But her real triumph? I've gotta point to …

The internet is a beauty industry blessing and curse. Pros: democratization of beauty and diverse voices being heard, matte liquid lipstick delivered to your door, buying silicone sponges from Asia, and constantly seeing the newness that brands drop …

If you've had eyes on the beauty market, it's obvious that one category (other than highlighters, that is) is heading into some action. Ingestibles and supplements are the up and coming way to glow and grow from the inside out, whether your goal is c…

Ah, St. Patrick's Day. Either you love the day's debauchery, hate it with every fiber of your being, or just try and avoid getting pinched with an artful game of dip-dodge-duck. ColourPop gets it, and this year the brand's making it a little easier t…

We toss around the phrase "broke the internet" with some might say "reckless abandon," but back in September, Deciem's The Ordinary quite honestly broke the internet — or at least Reddit — with their line of uber-affordable serums. The brand stands a…

Yeah, Beauty and the Beast merch is outta control these days. Sure, eyeshadow and glitter tubes in the shape of the Enchanted Rose from the film might not be necessary. But many of us were raised on a love of branded goods — Disney princess colored p…

It's spring now! That's what makeup collections are telling us, despite the best efforts of weather on the eastern seaboard. The only answer for us here in the chillzone is to stop looking outside for good, and concentrate instead on the newness avai…

Praise hands for curly and coiled haircare making its way into the Sephora mainstream. Just dropped at the specialty retailer, Vernon Francois' line of haircare products will excite any curlies tired of the same old. With abundant options and some de…

Peanut butter and jelly. Kylie and Kendall. Cory and Topanga. Justin and Kelly. Mary-Kate and Ashley. All things I associate with the meme "Name a more iconic duo... I'll wait." But there's a new contender on the block, and it's about to give Kylie's…

At this point, a highlighter would have to be truly absurd to shock anyone on the beauty web. We've seen blue, we've seen green, we've seen everything — except black. But now the jig is now up. Coming from naturals brand Rituel de Fille, their new in…

Fans of smol, cute applicators, matte finishes, and pop art shades, Lancome's newest liquid lipstick revamp is here for your needs. Where Kylie's embracing the sheen life, the new Matte Shaker liquid lipsticks leave their glossy Juicy Shaker past beh…