Wendy Rose Gould
Women's lifestyle writer and photographer based in Phoenix, Arizona. Wendy served as contributing editor at xoVain until its sunset, and her work as appeared in InStyle, Refinery29, PopSugar, Brides, Revelist, Headspace, ModCloth, and others.
Latest Articles

Natalie Hodges Knew She'd Lose Her Hair Before Her Wedding. Here's How She Saved It.

Natalie Hodges always had the longest, thickest, most gorgeous head of hair I'd ever seen. We grew up in the same small Indiana town populated by Amish folks, and we even went to high school at the same time in the early '00s. Though we have never be…
By Wendy Rose Gould

9 Millennial Pink Beauty Products You'll Want To Instagram ASAP

What is it about that powdery soft, chewed-bubblegum-meets-juicy-sorbet shade of pink that makes millennials throw their wallets at retailers? I'm talking about millennial pink, obviously, which has thoroughly enraptured those born between '77 and '9…
By Wendy Rose Gould

Spray-On Conditioner Is A Thing Now & It's Pretty Great

If you were to wander into my adequately clean bathroom, you would quickly discover discover that I have an obsession with hair conditioners. I've got tubs stacked on tubs, an assortment of half-used masks, and an entire shelf dedicated to post-showe…
By Wendy Rose Gould

Does Deciem The Ordinary Skin Care Actually Work?

At this point in my beauty career, I am somewhat numb to sticker shock. In fact, I often expect skin care products to hover in the $30 to $75 price range. Then again, I live for a good drugstore deal, and a number of my HG products come in at under $…
By Wendy Rose Gould

Sunday Riley's C.E.O. Rapid Flash Serum Is Vitamin C Magic

I remember the first time I met Sunday Riley, the Texas-bred, chemistry degree-wielding woman behind the eponymous brand beloved by pretty much every beauty editor in the industry. The first thing I noticed? Her skin, obviously. Girlfriend has brilli…
By Wendy Rose Gould

Does Purple Toothpaste Actually Whiten Your Teeth?

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting yellow tones. You'd assume, then, I'd be super into d…
By Wendy Rose Gould

I Swatched Every Shade Of Lancome's Le Metallique Collection

Hold on to your parachute pants, people, because we're heading straight back to the '90s with Lancome's newest lip lacquer collection, which launched in early 2017 as a Sephora exclusive. Lancome's Le Metallique is a 13-piece set of thick, glossy lip…
By Wendy Rose Gould

I Visited An Eyelash Stylist & It Was Kind Of Awesome

I'm only a couple weeks into my eyelash extension experience, and the worst thing that could have possibly happened did: I really, really, really love them. Which means I now have to make the decision between maintaining them (and shelling out cash o…
By Wendy Rose Gould

I Drench Myself In Rose Water Just Like Cleopatra

Way back in the day, ancient Egypt’s Cleopatra — one of the most powerful, beautiful, and beguiling women of all time, BTW — would draw herself a bath of rose water. Imagine it now: An open-air bathroom, fragrant with roses, clean air, and essential …
By Wendy Rose Gould