Beauty

e.l.f. Beautyscape 2020: Could You Be The Winner Behind Next Summer's Big Makeup Collection?

Here's how to enter this year's competition.

by Isabella Biedenharn
Courtesy of e.l.f. Cosmetics

Calling all creatives, beauty enthusiasts, and emerging makeup artists!

Have you ever dreamed of designing your own cosmetics collection? If so, you might want to sit down for this: e.l.f. Cosmetics is holding the fifth iteration of its annual Beautyscape competition right now. You could win the chance to help co-create next summer's big beauty launch. Oh, and did we mention there's a cash prize too?

Better yet, this year's signature contest is getting a remix inspired by all the creative energy flowing out of the music industry. If selected to be one of three finalists, you'll get to collaborate with top artists from Universal Music Group and Brands when designing your products. The winner will receive a cash prize of $10,000, have their collection sold at a major retailer — and since e.l.f. is all about fostering community, also be part of mentoring young talent from Girls Inc. Seriously, how excited are you?

Every year, Beautyscape outdoes itself and creates an unforgettable experience for its participants. Just look at last year, for example. Celebrity hairstylist and OUAI founder Jen Atkin gave the keynote speech, and then guests set off on immersive tours of the Bahamas, gathering ideas for their island-inspired collections. There was a makeup masterclass, talks about how to build a career in the beauty industry, and more.

The winning collection, created by a team called The Glam Gyals, was ultimately sold at Target, and members of the winning team — including Elicia Aragon of @lishalovesmakeup — got the surreal experience of truly seeing their creativity pay off in stores. Retro Paradise was a hit, featuring a vibrant eyeshadow palette, shimmery body oil, lip glosses and liners, and liquid glitter eyeshadow.

So, wondering how you can get a piece of the remix action this year? To enter for a chance to compete in Beautyscape 5.0, all you have to do is create a makeup look using music as your muse, post it to your Instagram feed, and tag @elfcosmetics and #BeautyscapeRemixContest in the caption by September 18, 2020. (And be sure to follow @elfcosmetics if don't already.) Bonus: You can post as many times as you want — the limit is your creativity.

Now that you're all primed, fire up your favorite playlist and start creating!

See here for complete details & Official Rules.

This post is sponsored by e.l.f. Cosmetics.