e.l.f. Cosmetics always gets it right — and their latest launch is no exception. Folks, meet Lash It Loud Mascara: a truly next-level formula that offers all the volume, minus the clumps. Here, we’re highlighting all of the reasons we’re so smitten with this new mascara, and why you might want to consider adding it to your makeup arsenal, ASAP.
This mascara does not mess around in the volumizing department, so if you’ve gotten sick of maintaining your lash extensions, look no further. With just one coat, lashes look way thicker and fluffier, and with two or three, well, just expect people to start asking if you’re wearing falsies. It’s that good.