Kim K's New Fragrances Are All SUCH Different Sizes & It's Basically A Magic Trick

Kim Kardashian is a marketing genius. Why? In case you haven't heard, July 17 is World Emoji Day, and for KKW Fragrance fans, it's the new KKW Kimoji Fruit fragrance launch day. That's right, Kardashian is launching emoji themed scents on an emoji ce…
By Shea Simmons

This New Zodiac Makeup Line Has A Lipstick, Eyeshadow & Highlight For Every Sign

When it comes to themed collections, brands can't seem to get enough. From unicorns to festivals to mermaids, a good, cohesive thread running through a launch seems to be a trend. Now, Wet N' Wild's Zodiac collection is coming to give you even more o…
By Shea Simmons

Demi Lovato Just Dyed Her Hair Blonde & OMG

Remembering a time when Demi Lovato didn't have dark hair is difficult. In fact, while she's done different iterations of brunette in recent years, her look hasn't been brightened up in some time. Now, though, that's changing because Demi Lovato's bl…
By Shea Simmons

Sam Smith Does A Cat Eye Better Than Me

He can sing, he can dress, and apparently he can do makeup as well. As PopSugar found, Sam Smith showed off a perfect winged liner on Instagram. Honestly, it will make you want to spend a few more minutes perfecting you flick in the morning. Get your…
By Kali Borovic

Ariana Grande Shut Down A Troll Who Was Hating On Her Ponytail With Just Two Words

There's nothing more synonymous with Ariana Grande than her ponytail (except an incredible voice, obviously). Sure, fans know her for her chart topping hits and her former days on Nickelodeon, but her pony is her signature. This week, someone came fo…
By Shea Simmons

Asda's Skincare Range Let's You Dupe A High-End Regime For A Fraction Of The Price

Skincare costs a bomb. Every few weeks, a new product is touted as the thing that will leave you glowing. When that wonder cream doesn't quite live up to its promises, you simply get sucked into buying more. But supermarkets are now muscling into the…
By Lauren Sharkey

Pikachu Got Breakup Bangs, So She's Clearly Going Through Some Stuff

Bangs can change up your entire look. "To get bangs or not to get bangs" is both a follicular and existential question that many have faced. The uber popular Pokémon character Pikachu got breakup bangs. Pikachu took the plunge — well, actually, it's …
By Amy Sciarretto

Kim K's New Fruit Perfumes Are SUPER Summery — So They May Not Be Around Long

Kim Kardashian West is having fun as a fragrancier. Her perfume portfolio vacillates between serious scents — her debut KKW perfumes were florals inspired by the crystals she used while dealing with the aftermath of the Parisian robbery while the Can…
By Amy Sciarretto

Rihanna May Have Just TOTALLY Switched Up Her Hair In The Most Unexpected Way

If you learned anything in Pop Star Hair History 101, it's that Rihanna sure isn't one to shy away from a hair change. The stunning star has been a go-to source of hair inspo since her "Pon de Replay" days, rocking every look in the book with ease. F…
By Katie Dupere

13 Of The Best Amazon Prime Day Beauty Deals You CANNOT Miss

Amazon Prime Day is finally here, which means that thousands of sale items are up for grabs. You might immediately think of all the electronics that are going on sale, but the makeup and skincare deals from Amazon Prime Day are even better. You might…
By Kali Borovic

Here's Which Kimoji Fragrance You Should Buy Based On Your Personality

Another day, another Kardashian beauty drop. Kim Kardasian's new Kimoji Perfumes are emoji-themed, and they're all about the fruit this time, just in time for the summer. Kardashian is quickly becoming known for her fragrances, but more than that, sh…
By Marlen Komar

Almost Every Tarte Lipstick Is 50% Off Right Now

Is there such a thing as too many lipsticks? If you're a beauty addict, then no, no there isn't. From peachy nudes to vibrant reds, there's a rainbow of color out there just waiting to be applied to your lips. Right now, Tarte lipsticks are $10, so i…
By Shea Simmons

Kim K's New Fruit Fragrances Are Almost Here, But You Still Can't Smell Before You Buy

If your inner psychic told you that the leader of the Kardashian klan was going to drop another KKW Beauty fragrance then your prediction was spot on. Kim Kardashian's fruit Kimoji fragrances are going to make their special debut very soon, and the s…
By Summer Arlexis

Kim K's Newest Peach Fragrance Costs About 50 Times More Than An Actual Peach

Kylie Jenner might be a billionaire because of her beauty business, but it's her big sister that's the queen of fragrances. Kim Kardasian's Kimoji Perfume are emoji-themed, and it's all about the fruit this time. The fruit-shaped perfumes are slightl…
By Kali Borovic

Kim Kardashian & North West Just Wore Matching Hairstyles & It's SO Cute

Beautycon Festival is the premiere beauty destination for both brands and beauty lovers alike, and this year Kim Kardashian was invited to speak at it thanks to her beauty-mogul-side-hustle. But she brought her daughter along as a date, and both Kim …
By Marlen Komar

Kim K & Kylie Jenner Might Be Releasing A Fragrance Together Soon — EXCLUSIVE

If you know anything about the Kardashians and Jenners, then you know that they work together pretty often. Kim Kardashian West and sister Kylie Jenner created a makeup line together through Jenner's Kylie Cosmetics in 2017, and now it seems they're …
By Olivia Muenter

The U.S. Navy Has A New Natural Hair Policy & It's Everything WOC Have Been Waiting For

Naturalistas, prepare to have your socks knocked off. The U.S Navy's new natural hair policy is one step for the military and one super, giant, can't-believe-this-is-really-happening step for curly girls, braid lovers, and ponytail rockers. It shoul…
By Summer Arlexis

The Newest Viral Nail Trend Is Like '90s Jelly Shoes For Your Fingers

True '90s kids will remember the see-through blowup couches and jelly sandals that took over the era. Now you can carry the nostalgia with you on your nails. As Teen Vogue found, jelly nails are clear, neon designs that are taking social media by sto…
By Kali Borovic

Chrissy Teigen Told Us If She'll Ever Run For President

It's a gorgeous summer night in Malibu and I am hanging out on the balcony of my best friend, Chrissy Teigen's, beach house. We're admiring her newest BECCA collaboration, chatting about her daughter Luna's adorable 2-year-old antics, and searching f…
By Sara Tan

Target Is Offering 25% Off Beauty Products For One Day Only

The retail world is understandably pumped about Amazon Prime Day and the incredible sales it is offering to Amazon Prime members. However, Target has responded with a major Summer 2018 beauty sale of its own. The big red bullseye retailer has confirm…
By Amy Sciarretto