Beauty

11 October Beauty Launches Our Editors Are Using Till The Last Drop

From a hydrating shampoo to a shimmery eyeshadow crayon.

11 of the best October 2021 beauty product launches Bustle editors are loving.
Getty Images/ Junior Asiama / 500px

Getty Images/Delmaine Donson

Here are 11 October 2021 beauty product launches our editors are loving.

We only include products that have been independently selected by Bustle's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

“When my skin’s feeling dry, this swoops in as a hydrating hero. Black tea and two different ferments (aka healthy bacteria) nourish the barrier while hyaluronic acid infuses moisture, leaving my face moisturized and plump.” — Rachel Lapidos, senior lifestyle & beauty editor
$95
See On Mutha
“Lip liner aficionados will love this one. It glides super easily along your pout, feels creamy upon application, and delivers long-lasting definition — and comes in the perfect everyday shades.” — Rachel Lapidos, senior lifestyle & beauty editor
$18
See On Trust Fund Beauty
“For an exfoliating cleanser that doesn’t strip your skin, this baby gets an A+. Hibiscus and fermented grapes provide the AHA to remove gunk from your pores, but your face is left soft and supple because it’s also hydrating.” — Rachel Lapidos, senior lifestyle & beauty editor
$18
See On Cocokind
“It's basically lash extensions in a tube. Doubling as a mascara and lash serum, this has made my lashes grow longer and stronger in just a few weeks. It also has an hourglass-shaped brush for maximum volume.” — Audrey Noble, beauty writer
$26
See On Sephora
Balancing Shampoo
Dr. Barbara Sturm
“I can confidently say goodbye to itchy flakes thanks to this new shampoo. It contains soothing ingredients like Japanese camellia, brown and green algae, and lavender to calm irritation, reduce dryness, and protect the scalp.” — Audrey Noble, beauty writer
$60
See On Dr. Barbara Sturm
“The results from this serum are pretty remarkable; my usually acne-prone skin is so soft, smooth, and blemish-free. It has squalane and bakuchiol to boost moisture and even out texture. I'll be using every last drop.” — Audrey Noble, beauty writer
$37
See On Inde Wild
“I love a product that's easy to apply on the go, so this dual-ended eye stick from cult U.K. brand Iconic London is a new favorite. The built-in doe-foot applicator makes it easy to blend in with your fingers — no brush needed.” — Faith Xue, executive beauty director
$30
See On Sephora
“It has just eight ingredients and is 100% natural — so this cleansing oil sounded too good to be true. But I used it after a makeup-heavy day and it turned into a milky texture, then completely rinsed off. It’s become a new favorite.” — Faith Xue, executive beauty director
$27.50
See On Payot
“This exfoliating cleanser is a dream. The apricot-shell kernels are finely ground so they’re not abrasive, and the charcoal base is great for balancing my oily-combination skin. Afterwards, my face feels so soft, like a cherub's bottom.” — Faith Xue, executive beauty director
$55
See On Lesse
“If you deal with body acne or uneven texture, this serum will be your BFF. It gently exfoliates with AHAs while leaving your limbs super soft via sea kelp, and it’s officially banished a stubborn chest breakout I was battling.” — Rachel Lapidos, senior lifestyle & beauty editor
$38
See On Oui The People
“This tinted SPF has become a staple in my makeup bag. It’s a skin-perfecting liquid that seamlessly covers redness and dark spots, leaving behind the most gorgeous radiance — and nourishes your complexion while it’s at it.” — Rachel Lapidos, senior lifestyle & beauty editor
$30
See On Sephora

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