This 'Ugly' Shoe Trend Is More Popular Than Ever

Croctober is here.

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When it comes to heavily debated trends, Crocs top the list. The polarizing brand has collaborated with everyone from Christopher Kane to Justin Bieber, finding new life in a quarantined world that values function over fashion and resulting in stocks that soar.

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At a rowing championship in 2007, Kate Middleton twinned with her teammates in bright red Crocs.
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For Spring 2017, Christopher Kane walked marbled crocs with faux stones down the runway, styled with lace dresses and silk skirts alike.
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For Spring 2018, Balenciaga added a platform to the classic rubber Crocs, literally elevating the appeal of the colorful footwear.
Courtesy of Crocs
Post Malone and Crocs released two collaborations — in Winter 2018 and 2019 — that each sold out nearly immediately.
Ariana Grande jumped on the Crocs bandwagon in 2019, styling them with an oversized graphic-printed black sweatshirt as a dress.
Courtesy of Crocs
Back in July 2020, Crocs released a pair of KFC-inspired kicks that — wait for it — actually smelled like chicken. Though they were never for sale, they were produced in limited quantities for celebrity gifting.
Courtesy of Crocs
In September 2020, Bad Bunny partnered with the brand on a pair of bright white Crocs that glow-in-the-dark and they sold out immediately.
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Justin Bieber is a fan of the Crocs trend, even collaborating for Fall 2020 with the company on a capsule collection that caused stocks to soar.