Juicy Couture tracksuits are one of the biggest trends of the early-aughts. 25 years later, it remains a staple in the wardrobes of some of the most popular style icons of each decade. Ahead, find the ever-evolving history of the Juicy Couture sweatsuit.
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Jennifer Lopez’s “I’m Real (Remix)” video debuted in 2001, and in the clip, she famously wore a pale pink Juicy Couture sweatshorts and hoodie set, accessorized with layered gold necklaces and hoop earrings.
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Lindsay Lohan hit the red carpet in 2002 wearing the velour favorites, choosing a deep emerald green tone.
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'The Simple Life' was a parade of Juicy Couture, worn by Nicole Richie and Paris Hilton, both on and off-screen.
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Britney Spears was a huge ambassador for the brand. She loved it so much, in fact, that she gifted her wedding party pink velour sets with “Maids” embroidered on the back.
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Kendall and Kylie Jenner loved a matching set from Juicy Couture, styling them with Ugg boots or flip flops.
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For Spring 2017, Vetements collaborated with the early-aughts favorite, sending velour tracksuits down the runway in Paris.
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In early 2017, Kylie Jenner made her love for Juicy’s resurgence known, wearing a black velour set on Instagram with the brand’s logo branded across the back.
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Spring 2018 Fashion Week in New York City brought Juicy Couture’s first-ever runway show to the mainstage.
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Juicy’s latest collaboration is with Kappa, debuting this Fall with a 2000s fantasy campaign featuring Sofia Richie, the sister of one of the OG Juicy Couture lovers, Nicole.
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This Fall, Juicy Couture is celebrating their 25th anniversary. And, for the occasion, they have released a limited-edition bedazzled velour sweatsuit in honor of the milestone.
