Style

The Juicy Couture Sweatsuit Is Back In A Major Way

It's the 25th anniversary of the lewk.

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Juicy Couture tracksuits are one of the biggest trends of the early-aughts. 25 years later, it remains a staple in the wardrobes of some of the most popular style icons of each decade. Ahead, find the ever-evolving history of the Juicy Couture sweatsuit.

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Jennifer Lopez’s “I’m Real (Remix)” video debuted in 2001, and in the clip, she famously wore a pale pink Juicy Couture sweatshorts and hoodie set, accessorized with layered gold necklaces and hoop earrings.
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Lindsay Lohan hit the red carpet in 2002 wearing the velour favorites, choosing a deep emerald green tone.
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'The Simple Life' was a parade of Juicy Couture, worn by Nicole Richie and Paris Hilton, both on and off-screen.
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Britney Spears was a huge ambassador for the brand. She loved it so much, in fact, that she gifted her wedding party pink velour sets with “Maids” embroidered on the back.
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Kendall and Kylie Jenner loved a matching set from Juicy Couture, styling them with Ugg boots or flip flops.
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For Spring 2017, Vetements collaborated with the early-aughts favorite, sending velour tracksuits down the runway in Paris.
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In early 2017, Kylie Jenner made her love for Juicy’s resurgence known, wearing a black velour set on Instagram with the brand’s logo branded across the back.
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Spring 2018 Fashion Week in New York City brought Juicy Couture’s first-ever runway show to the mainstage.
Courtesy of Juicy Couture x Kappa
Juicy’s latest collaboration is with Kappa, debuting this Fall with a 2000s fantasy campaign featuring Sofia Richie, the sister of one of the OG Juicy Couture lovers, Nicole.
Courtesy of Juicy Couture
This Fall, Juicy Couture is celebrating their 25th anniversary. And, for the occasion, they have released a limited-edition bedazzled velour sweatsuit in honor of the milestone.

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