Shopping

60 New Things That Are Cool As Hell On Amazon

All these viral products have two things in common: They’re affordable, and they make people’s lives easier.

Updated: 
Originally Published: 
We may receive a portion of sales if you purchase a product through a link in this article.

I’ve been writing about Amazon products since 2016. But no matter how many years pass, the most viral products on Amazon at any given point usually have two things in common: They’re affordable, and they make people’s lives easier. That might mean a brilliant organizer that maximizes my storage space, or a new tool that helps streamline my beauty routine. Whichever area of your life could use a little improvement, these new things on Amazon are skyrocketing in popularity because they’re clever as hell.

1

This Keychain For The Person Who Always Needs A Hair Tie

If you’re always searching for a hair tie, the Hair Tie Hub offers a simple, compact solution: Its metal ring attaches to your keys, bag, or water bottle, while its wrap-around design holds at least three hair ties at once — without creating uncomfortable marks around your wrist.

  • Available styles: 3

2

This Effective, Easy-To-Apply Powder That Instantly Makes Hair Look Fuller

According to reviewers, Boldify hairline powder is “easy to apply,” makes hair “look fuller and thicker,” and somehow “manages to stay in place for up to 48 hours, even when faced with challenging conditions like wind or rain.” The powder-based fibers stick to the scalp and strands to cover roots and sparse spots without feeling greasy or sticky, and the brand makes over a dozen colors to choose from.

  • Available styles: 14

3

This Korean Lip Oil That Hydrates — & Comes Tinted Or Clear

This Nooni Korean lip oil comes in multiple scents, with or without a tinted stain. Whichever one you choose, it uses botanical ingredients to hydrate lips and create a non-sticky sheen that locks in moisture. “I love everything about this lip oil,” one reviewer wrote. “It glides on smoothly, smells lovely (not too strong), leaves a nice tint, and moisturizes your lips.”

  • Available styles: 11

4

This Lightweight Spray-On Sunscreen That Protects Your Hair & Scalp

I endured a burnt scalp for multiple summers after getting bangs. Then I finally found this scalp and hair sunscreen. The reef-safe formula offers SPF-30 protection delivered in a fine, fresh-smelling mist that won’t weigh hair down (and my hair is thin). It’s also water-resistant for up to 80 minutes and protects your hair against UV-related color fade.

5

This Popular Hair Mask That Shoppers Say Live Up To The Hype

“My hair has never looked or felt better,” one reviewer raved. Another wrote, “The hype is REAL.” The K18 leave-in hair mask aims to repair damage from bleach, color, heat, and chemical processing. The cruelty-free formula is designed for all hair types and the peptide-powered treatment aims to work in just four minutes.

  • Available sizes: 15 ml — 50 ml

6

This Detangling Brush Shoppers Say Is Better Than The Wet Brush

One shopper with thick, curly hair called this Crave Naturals detangling brush the “best detangler and shower brush” out there — and they’re not the only fan. One even wrote that it works “better than the ‘wet brush’.” It’s all thanks to its five flexible layers of bristles that work through the most stubborn knots without tugging or breakage.

7

This Tinted Gel That’s Like Mascara For Your Eyebrows

Polishing your eyebrows doesn’t get easier than this Elizabeth Mott eyebrow gel, which helps you get bold, sculpted brows in multiple ways: It coats, tints, shapes, and fills in gaps, all while remaining natural-looking and resistant to smudges and sweat. Get it in five different shades or opt for clear.

  • Available styles: 6

8

This Cream That Transforms Dry, Cracked Cuticles

“I couldn’t believe how fast this worked,” one reviewer raved about this Onsen cuticle cream. “My cuticles were hard, dry, and cracked. Now they are soft and moisturized. [...] This is the best my cuticles have looked.” Ingredients like Japanese seaweed, aloe, bran oil, and shea butter aim to soothe and nourish skin without feeling greasy, and the drip-free tip makes for a neat, simple application.

  • Available sizes: .5 Fl Oz — 1 Fl Oz

9

A Faster, More Convenient Way To Cook & Eat Noodles On The Go

Sold in tons of colors with or without wheat-straw utensils and a carrying bag, this instant ramen cooker is a fast, convenient way to make noodles in the microwave. It fits two packs of ramen and has a microwave-safe design with steam-vent holes. It’s also non-slip with a handle and leakproof with built-in storage, so it doubles as a bowl and travel container.

  • Available styles: 27

10

This Over-The-Door Hanger For Towels, Leggings, & More

Use this over-the-door hanger to hold towels, rolled-up leggings, loungewear sets, or small handbags. It installs without tools or damage and has 24 clear compartments split between the front and the back, so you can maximize your storage and see your collection at a glance.

  • Available styles: 10

11

A “Must-Have” Tool For Handling & Shredding Meat

Whether you’re making a roast in the smoker, pulled pork in the slow cooker, turkey in the oven, or ribs on the barbecue, these stainless steel carving claws help you handle meat with precision and shred so much more efficiently. A “must-have for BBQ and roasting,” one reviewer raved. Another wrote, “This is so much easier than forks, and the large hand openings allowed me to keep my BBQ gloves on while using.”

  • Available styles: 2

12

These Silicone Facial Brushes You Didn’t Realize You Needed

Because they’re made from silicone resin, these face mask applicators won’t absorb your beauty products like sponges and cloths will. The flat end is ideal for scooping and spreading creams and lotions, while the bristled head helps you to work the product into your skin — and gently exfoliate while you wash your face. “A surprise tool I didn’t know I needed until I tried it,” one reviewer wrote. “Liked it so much I’ve bought more to give to friends as gifts.”

  • Available styles: 4

13

This Travel Mug That Makes Delicious Pour-Over Coffee

This isn’t your average travel mug. The Coffee Gator tumbler lets you make rich, delicious pour-over coffee (or tea) on the go. Just add a few scoops of ground coffee or leaves to the stainless steel mesh filter, pour some hot water over it, and remove the filter. Then you’ve got an insulated, leakproof tumbler of your favorite hot beverage — wherever you happen to be.

  • Available styles: 2

14

These Silk Scrunchies That Protect Your Hair While You Sleep

Because they’re made from 100% genuine mulberry silk, reviewers use these silk scrunchies to tie their hair up at night — without breakage, pain, or creases. Buyers also love them for everyday wear, granted they’re pretty, tangle-resistant, and come in plenty of color options.

  • Available styles: 26

15

A Clip-On Ring Light That Fits Both Your Phone & Computer

This LED ring light conveniently clips to both your phone and your laptop. As a result, it’s an easy way to illuminate your face and dark environments while streaming, making Zoom calls, recording videos, and taking selfies. It’s also rechargeable for up to two hours of use on the brightest setting and has three dimmable lighting modes: daylight, white, and warm white.

16

This Stay-Cool Microwave Caddy That Also Catches Any Drips

Superb kitchen gadget!” wrote one reviewer who loves this microwave caddy and uses it daily. The BPA-free silicone fits 5-inch bowls or larger as well as plates up to 10.5 inches in diameter. Its built-in handles stay cool so you can carry hot food without burning your hands and it has raised edges to catch any spills.

17

This Unexpected 4-In-1 Cooking Utensil Reviewers Reach For Constantly

Whisk, mix, strain, and scoop all with this weird utensil you didn’t realize you needed. The Norpro Jumbo Fiskie is made from heat-resistant nylon and has three split prongs that let liquid drip through, break up clumps, and incorporate air into ingredients while whipping. “This is my new go-to cooking buddy,” one reviewer wrote. “I have three so I don't have to re-wash them while I'm cooking.”

18

A Pizza Rocker That Buyers Use For So Much More

This pizza rocker has wooden handles and a curved, stainless steel blade, so when you rock it back and forth, it quickly and safely cuts pizza into crisp, straight sections. That said, reviewers also use it to cut bread, cake, and “a lot of [other] things,” too.

19

This Water Bottle Handle With Built-In Survival Tools

Large water bottles are convenient in terms of hydration capacity, but they’re not always easy to carry around. This paracord handle fits most wide-mouth water bottles with its stretchy, adjustable cord. It then offers both a sturdy hand strap and a carabiner clip — not to mention a few extra smart essentials, like a whistle, compass, and built-in fire starter.

  • Available styles: 12

20

These Affordable Glass Food Storage Containers That Rival Expensive Brands

According to reviewers, you don’t have to splurge on expensive food storage containers. These affordable meal-prep containers “are my favorite from several more expensive brands,” one wrote. They’re made from durable borosilicate glass, they can tolerate rapid temperature changes (so you can put them in the freezer, oven, and dishwasher), and they come with locking leakproof lids to preserve freshness and minimize messes.

  • Available styles: 2

21

The Stainless Steel Food Scale That Can Measure Up To 11 Pounds

Flour, meat, yogurt — this food scale is great for weighing out all sorts of ingredients. Not only can it measure up to 11 pounds, but it can also convert from pounds to ounces, grams, as well as milliliters. The platform is made from rust-resistant stainless steel. And since batteries come included, you can easily start using it right out of the box.

22

A Bowl & A Strainer In 1 Smart Design

Soak your rice, beans, or vegetables in this Tovolo Soak N' Strain bowl. Then, when you’re ready to rinse and drain, just swivel the bowl to the side and it becomes a colander with large holes and a spout for quick, splatter-resistant draining. The bowl and strainer also separate if you want two different tools, and they’re both dishwasher-safe for fast clean-up.

  • Available sizes: 1.5 Quart — 5 Quart
  • Available styles: 4

23

These Cheap Cord Organizers That Stick To Your Appliances

Have you noticed that in magazines, home renovation shows, and appliance ads, cords are nowhere to be found? That’s because they create visual clutter, making countertops look messier than they are — but these winder wrappers are a quick, easy solution. Just stick them to the back of your appliances using the 3M self-adhesive, wrap the wire around the silicone arms, and secure the plug in the middle.

24

This Silicone Case That Keeps Your Makeup Brushes Clean & Protected

Rather than throwing your makeup brushes in with the rest of your toiletries, this makeup brush holder keeps them germ-free and protected. It’s made out of flexible silicone, but it has a magnetic closure that keeps the brushes inside. Plus, it’s easy to rinse free of dirt or makeup residue. Choose from two sizes and many color options.

  • Available sizes: Small — Large
  • Available styles: 18

25

A Silicone Accessory That’s A “Must-Have” For The Tea Drinker

If you’re an avid tea drinker, this silicone tea bag holder is a “must-have,” one reviewer wrote. It fits over most mugs to keep your drink hotter for longer, and it has a seam that holds the string, so the label won’t fall in. When your tea has steeped long enough, you can use the flexible design to squeeze out the bag and drop it in the trash (without dripping or burning yourself), or you can flip it over and use it as a tray.

26

A Snack Tray That Secures Around Your Tumbler For Single-Handed Drinking & Eating

Available for both 30-ounce and 40-ounce Stanley tumblers (or similar brands), this snack tray wraps around your cup so you can hold your drink and your snacks with one hand — or in your car’s cup holder. It’s made from heat-resistant, food-grade material and has three separate compartments for a variety of foods, so it’s a no-brainer for driving, traveling, working, and watching TV.

  • Available sizes: 30 oz. — 40 oz.
  • Available styles: 10

27

The Expander That Lets You Fit Large Bottles Into Your Car’s Cupholder

Hydroflasks, Yetis, Nalgene bottles — this expander lets you fit all sorts of oversized bottles into your car’s cupholders. The base expands to fit cupholders of nearly any size. Plus, there are even nonslip tabs around the sides to help keep it from shaking around as you drive.

28

This Curling Rod That Doesn’t Require Any Heat

Using a curling iron on your hair can leave it frizzy and damaged — instead, give this curling rod a try. No heat is necessary, as it gives your hair voluminous curls simply by wearing it overnight. The best part? It’s suitable for all types of hair, regardless of whether it’s thick, thin, curly, or straight.

29

A Set Of Slim, Flexible Spatulas So You Can Get Every Last Drop

Scoop out the last of the peanut butter, jam, ketchup, honey, or mustard, or use these thin silicone spatulas to apply precise amounts of garnishes while cooking and baking. Since they’re flexible and slender enough to fit inside the mouths of most bottles and jars, some reviewers even use them to retrieve the final few drops of their favorite skin and hair care products.

30

This Insulated, Leak-Proof Container That Keeps Topping From Getting Soggy

If you’re a fan of yogurt, this leak-proof container is a great find. It not only prevents spills on the go, but it’s insulated to keep your yogurt fresh, has a second stacking container for fruit and granola, and comes with a spoon that fits inside the silicone holder. It’s microwave-, freezer-, and dishwasher-safe, and it also works well for soup, hummus, oatmeal, and more.

31

This Best-Selling Ladle That Makes Cooking More Fun & Functional

This Nessie soup ladle became a best-seller due to its adorable design, which pokes its head out of your soup, sauce, or chili while you’re cooking. That said, it’s also a surprisingly functional kitchen gadget: Its legs hold it upright (so the handle will never slip down into your food) and its material is heat-resistant and dishwasher-safe.

32

A Sugar-Based Lip Scrub For Smoother, More Hydrated Lips

After using this Hanalei lip scrub, reviewers reported softer lips, less cracking, improved hydration, and smoother, longer-lasting lipstick. The Hawaiian sugar cane helps to exfoliate dead skin, while the shea butter and kukui oil aim to moisturize the skin underneath.

  • Available styles: 2

33

This Trunk Organizer That Won’t Slide Around While You’re Driving

Got a jumbled mess of stuff inside the trunk of your car? Then this organizer is worth a look. Multiple compartments give you ample room to store groceries, sports equipment, and everything in between. The best part? The adjustable straps on the bottom let you secure it down to the floor of your trunk so that it doesn’t slide around while you’re driving.

34

These Swedish Dishcloths That I’m Obsessed With

Before I used these Swedish dishcloths, I didn’t understand how they differed from kitchen rags. Now, I’ll never, ever go back. Made from a blend of cotton and cellulose, they’re more absorbent than paper towels, they dry faster than rags, and they easily rinse clean of stains and residue — plus they’re machine-washable and reusable up to 100 times each.

  • Available styles: 8

35

A Stainless Steel Cheese Slicer That Won’t Rust Over Time

From hard blocks of parmesan to soft cheddar, this slicer is designed to cut through all types of cheese. It’s made from rust-resistant stainless steel that stays sharp — even after you’ve run it through the dishwasher. And if you don’t eat a ton of cheese? Not a problem, as you can also use it to slice carrots, citrus fruits, and more.

36

This Versatile Crepe Griddle That’s Much Easier Than A Frying Pan

Thanks to its even-heating, non-stick surface and included spreading tools, this electric crepe griddle makes thin, even, delicious crepes every time, according to reviewers. That said, you can also use it to make pancakes, tortillas, eggs, omelets, wraps, and bacon — especially since its precise control knob lets you cook at various temperatures. “I use this daily, literally!” one reviewer wrote. “Cooks crepes perfectly and is a great multi-use as a griddle as well.”

37

Some Cotton Resistance Bands That Are Made To Last

Instead of latexy or rubbery materials (which have rolled, pinched, and snapped on reviewers), this resistant band set is made from durable, stretchy cotton with grippy strips on the inside. As a result, they’re designed to maintain their elasticity through countless workouts — and each color has a different resistance level for various exercises and intensity levels.

  • Available styles: 2

38

Some Foot Peel Masks That Work “Like Magic” On Rough, Callused Heels

Apply these foot peel masks to pre-soaked feet, wear the booties for 90 minutes, and wait about a week. According to reviewers, the dead skin and rough calluses will begin to peel off in sheets, leaving behind baby-soft feet. “I go barefoot a lot, so my feet get dry and rough,” one reviewer wrote. “This worked like magic!” Another commented, “It was very satisfying to peel the skin off and feel the instant softness underneath.”

  • Available styles: 8

39

This Basket Organizer To Streamline Your Tea Bag Collection

If you store your tea bags in their original boxes, you’re wasting cabinet space and making it harder to see and access your collection. This tea bag organizer basket, on the other hand, has eight sections that reduce cardboard bulk and let you peruse your flavors at a glance. It’s made from durable, rust-resistant steel wire that also works well for coffee pods and sugar packets.

  • Available styles: 2

40

These Stylish Cottton Towels That Cost Less Than $5 Each

These hand towels have a cute, vintage checkerboard pattern and come in matching sets as well as a multicolor pack — but they’re not just about aesthetics. They’re also made from 100% cotton, so they’re absorbent, plush, quick-drying, and great for everything from drying dishes to washing your face. “I am amazed by the quality of these given the price,” one reviewer wrote.

  • Available styles: 5

41

This Hydrating Serum That’s Chock-Full Of Snail Mucin

Snail mucin is known for its ability to hydrate dry skin without leaving it feeling greasy — and this serum is absolutely chock-full of it. You’ll also find shea butter, jojoba oil, and vitamin E listed under its ingredients, all of which are loaded with nourishing antioxidants. Plus, the non-comedogenic formula won’t clog your pores.

42

This Versatile Organizer Tray Made From Silicone

Most Amazon customers use this organizer tray to hold their soap, brushes, and sponges next to the sink. (Its raised ridges promote drainage while its silicone material is easy to rinse clean.) That said, since it’s quick-drying, stylish, and heat-resistant, you could also use it to dry your wine glasses, display your succulents, or protect your countertops from hot tools.

  • Available sizes: 10"x5.25" — 12"x4"
  • Available styles: 6

43

Some Absorbent Wristbands That Keep Your Sleeves Dry While You Wash Your Face

If you hate the feeling of damp sleeves after washing your face, there’s a simple, affordable solution: these towel wristbands. They’re made from fluffy, absorbent microfiber, which catches water before it can roll down your wrist. They also come in plenty of colors and patterns. Needless to say, reviewers have asked, “Where has this been my entire life?!”

  • Available styles: 19

44

These Flexible Cutting Mats That Are Compact & Convenient

These cutting mats are made from ultra-thin, flexible, BPA-free plastic. As a result, they store compactly, rinse clean of food and odors, and bend for spill-free transferring into bowls and cookware. They also come in a pack of three colors, so you can color-code your food groups to reduce cross-contamination.

  • Available styles: 3

45

This Priceless Pet Grooming Brush To Reduce Shedding & Matting

Thanks to its two-in-one design, this pet grooming brush functions as both a de-matting rake and a de-shedding brush for the undercoat. It’s also suitable for cats and dogs and its curved teeth work efficiently without hurting your pet. “This grooming brush is PRICELESS,” wrote one reviewer with a Maine Coon cat. Another reviewer raved, “It’s a game changer for people with heavy shedding dogs like mine.”

  • Available sizes: M — L
  • Available styles: 3

46

The Extender That Adds 2 USB Ports To Your Outlet

Plug this extender into your wall outlet, and there’ll be no need to hunt around for a USB brick the next time you want to charge your phone. It adds four extra plugs as well as two USB ports to any wall — and the built-in LED light also helps guide your way through dark rooms at night.

47

This USB-Powered Backlight That’s Both Aesthetically Pleasing & Eye-Friendly

Plug this backlight strip into an open USB port and use the 3M adhesive to mount it behind your TV screen or computer monitor. The 6000-Kelvin LEDs not only amplify the ambiance of your gaming setup or living space, but the contrast also minimizes eye strain and makes the on-screen image look significantly more vivid. “So simple yet so perfect,” one reviewer wrote. “It makes a world of difference!”

  • Available sizes: Small — XX-Large

48

These Silicone Lids That Cover Most Containers Without Hassle

Up until now, you had two options: You could cover bowls, cookware, and cups with single-use plastic, or you could waste time searching for the matching cover to your food storage container. Fortunately, these silicone lids offer a quick, eco-friendly solution. The five sizes fit most containers (as long as they’re slightly smaller) and the microwave-safe silicone creates an airtight seal that maintains freshness and prevents spills.

  • Available styles: 6

49

This Well-Made Bread Knife Set If You’re Sick Of Crushing Your Loaves & Bagels

If you’ve ever crushed your bread into oblivion while trying to cut it, this Master Maison knife set is “worth three times [its] price,” according to one reviewer. The set includes an 8-inch German stainless steel knife with grooves that effortlessly cut through loaves and bagels, plus a sharpener and a sheath for maintenance and storage. The brand also makes other sets for various purposes, like paring, cleaving, barbecuing, and more.

  • Available styles: 9

50

The Cut-Resistant Gloves That Are 4 Times Stronger Than Leather

Always nicking yourself in the kitchen? Then these gloves are worth a look. They’re made from cut-resistant fabric that’s four times stronger than leather, helping keep your hands safe when preparing meals, or even tackling DIY projects. Plus, the thumb, index, and middle fingers are reinforced with stainless steel thread for added protection.

51

This Adjustable Organizer That Fits Nearly Any Wrap Box

Plastic wrap, parchment paper, foil — this organizer is a clever way to store all sorts of bulky wrap boxes. Not only can it help save space, but the adjustable tiers make it suitable for boxes of nearly any size. The best part? The built-in handle makes it easy to carry it from cabinet to countertop whenever you need something.

52

The Electric Can Opener That Doesn’t Leave Behind A Sharp Edge

Professional and home chefs alike can appreciate this electric can opener. Simply latch your can underneath, then press the lever on the top to have its stainless steel blade start slicing the can open. Unlike some openers, it won’t leave behind a sharp edge — and there’s even a handy knife sharpener built into the back.

53

The Phone Mount That Attaches Super Securely To Your Dash

With a wildly powerful suction cup — that the brand says can support 65 pounds — it’s safe to say this car phone mount will stay put, holding your phone at the exact, adjustable, horizontal or vertical angle you prefer. It features strong side clasps that are friendly for all phones and cases.

54

This Veggie Chopper & Mandoline That Makes Quick Work Of Food Prep

Whether you want to dice, slice, grate, or spiralize, this vegetable slicer makes it incredibly easy, and neat to boot. Choose from five different blades, then use the adjuster dial to set the thickness you prefer. The prepped ingredients fall neatly into the transparent chamber for easy pouring into your pan or dish.

55

An Adorable School Bus To Keep Your Eggs Safe

Not only is this way sturdier than the cardboard carton eggs come in, but this school bus egg holder also adds an adorable touch of fun to the fridge. It holds up to a dozen eggs, and the transparent cover means you know when it’s time to restock at a glance.

56

These Colorful Cable Labels That Keep Cords Organized

If you’re awash in cords and cables (and who isn’t), these handy cable labels make it easy to know what cord goes with what device in a flash. Simply write on the front of the label what the cable corresponds to, then wrap it around the cord with the removable hook-and-loop closure.

57

These Easy Makeup Remover Wipes From Honest Beauty

Made with a gentle, nondrying formula suitable for even sensitive skin, these plant-based makeup remover cloths make quick work of breaking down makeup (including waterproof), dirt, and oil without leaving residue and with no rinsing needed. The brand also promises they’re hypoallergenic, noncomedogenic, and suitable for those with eczema.

58

This Utensil Rest That Seriously Upgrades Cooking

Rather than dirtying up the counter with drippy cooking utensils (or wasting a paper towel every time) this surprisingly impactful utensil rest has slots for four tools, protecting your counter during the most intensive meal preps. It’s made of heat-resistant, food-grade silicone that’s easy to clean in the top rack of a dishwasher or with a quick rinse.

59

A Foldable Funnel That Looks Like A Cute Li’l Mushroom

Another surprisingly useful kitchen tool, this mushroom funnel makes easy work of tasks like transferring olive oil from a jug to a dispenser bottle or dish soap into a cute caddy. With a quick flip, its BPA-free silicone body turns from polka-dotted mushroom to handy funnel — and it cleans up with soap and water or the dishwasher’s top rack.

60

A Cute Silicone Witch That Holds Your Spoon & Releases Steam

Position Agatha the Witch over the handle of your spoon or ladle, and she’ll hold it over the pot so it won’t drip all over your countertop. If you want to minimize splatters but still allow steam to escape, use her to prop open a lid over a pot or pan. Either way, she’s made from BPA-free, food-grade silicone that can withstand high temperatures and cycles in the dishwasher.

This article was originally published on