Ever look at an Instagram post and wonder who is responsible for the out-of-this-world makeup or epic styling? On March 7, Instagram announced that its tagging feature would get an upgrade to help facilitate clearer creator credit.
Per NBC, the feature was created by three female engineers — Alexis Michelle Adjei, Cameryn Boyd, and Alexandra Zaoui — who hope that the feature will ensure Black creators get the same career opportunities as more visible users.
Enhanced Tagging allows for more obvious credit, which is particularly valuable for Black and underrepresented creators who are often overlooked as the original tastemakers.
Crediting is an entryway to building a sustainable career as a creator, while combating cultural appropriation and ensuring the world knows who is driving culture.
Alexis Michelle Adjei, Cameryn Boyd, and Alexandra Zaoui