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These 13 beauty product 2020 launches won a permanent spot in our routines.
We only include products that have been independently selected by Bustle’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.
"I thought this would be the year when I stopped wearing makeup altogether but I actually got the chance to experiment more than ever. These vibrant, pigmented shades were perfect for Zoom dates and happy hours on the Houseparty app." — Jessica Andrews, deputy fashion editor
"Eye cream has never been my thing, and that’s purely out of laziness. This one has changed me. Since it’s easy to apply with the cooling (and de-puffing) metal tip, I’ve become an eye cream stan — and my skin has been grateful." — Rachel Lapidos, senior lifestyle & beauty editor
"While Nars had me at the packaging, I couldn't be more impressed by this mascara. In quarantine I've gotten... lazy. But when I have more professional Zoom calls, this mascara makes me feel (and actually look) like I've tried." — Samantha Leach, culture editor
"I’ve long refused to spend money on fancy cleansers. Soap is soap, right? Wrong. This cleanser is like coming up for fresh air: a gentle, luxurious lather that leaves skin hydrated and fresh. Double cleansing is suddenly my new thing." — Sam Rogers, executive editor, Bustle UK
"Blush is by far my favorite makeup product, and I've tried tons. But Selena Gomez's Rare Beauty Soft Pinch Liquid Blush is a game-changer. It's ultra-pigmented, blendable, comes in both matte and dewy formulas, and has shades for all skin tones." — Shea Simmons, beauty writer
"Just a few spritzes of this on wet hair after I shower helps my normal weak waves hold their shape so it looks a lot more like beach waves. Propolis helps to keep hair healthy and strong, and its UV-protection helps against sun damage." — Shyema Azam, beauty editor, branded
"This brand has kept my oily, acneic skin so consistent that I’ve been able to wean myself off of some acne meds. Their moisturizer is gel-like and adds a dewy and highlighted look to my skin without clogging my pores." — Shannon Barbour, associate entertainment editor
"I’ve washed my hair less than ever in 2020. While I don’t mind a little grime (it’s texture!), a few spritzes of this takes my strands from limp and dirty to fresh AF thanks to its genius micellar water and ACV-spiked formula." — Rachel Lapidos, senior lifestyle & beauty editor
"As someone who wears their fair share of makeup, a double cleanse is important to get my skin clean. Glow Recipe's cleansing balm gets it all off before my second cleanser without leaving behind a residue — and it smells great." — Shea Simmons, beauty writer
"There’s not a sure-fire way to remind yourself to wear SPF everyday — unless Rihanna tells you to. This is lightweight and doesn't leave a white cast behind, and it makes my skin brighter thanks to niacinamide, which reduces dark spots." — Shyema Azam, beauty editor, branded
"I'm normally not a hairspray person, but when my hair is out of control in humidity or rain this new spray keeps the frizz smooth — no stickiness included." — Michelle Toglia, deputy lifestyle editor
"I'm all about a tinted SPF, which provides sun protection and even coverage in one fell swoop. Saie's is lightweight but gives the most gorgeous radiant finish and keeps my skin hydrated, and I wear it every single day." — Rachel Lapidos, senior lifestyle & beauty editor